Simona Bianco

As a seasoned marketing professional, Simona Bianco has spent the last 20 years working for major global Companies like Accenture, Chrysler, Heinz-Kraft, Barilla and ILLVA Saronno. Thanks to her natural intuitive, creative nature and deep consumers’ understanding sensitivity, she has been responsible for the growth of established Brands as well as several successful new product launches. She now directs advocacy programs and lead generation strategies for the whole ILLVA Spirits Portfolio, overseeing the Brand’s consumers’ and on-trade activations. She deals with the key influencing people of the spirits industry and develops strategic partnerships that brought the main Brand Disaronno to enter the Top 10 Trending Brands in the Drinks International ranking for two consecutive years.