I’m a brand design specialist with over 35 years’ experience: creating, evolving, re-positioning and extending brands through the medium of design, and especially packaging design.
Research shows that consumers wouldn’t care if 75% of brands available today disappeared.
Would your brand make the cut?
The challenge to get your brand noticed, considered and ultimately chosen by buyers of the category is only getting harder.
How do you cut through the noise and clutter to land a compelling brand proposition that activates sales? How do you ensure that every brand touchpoint is reinforcing that compelling proposition?
The answer to that is to light a fire. In the minds of your (potential) buyers.
The fuel for that fire is the set of ‘distinctive assets’ that you (should) already have. Hopefully your packaging is home to a few.
The spark is creativity. Strategically applied.
In my talk I’ll show how truly distinctive brand assets, especially packaging, are essential to
creating a successful spirits brand, whether you’re a global giant or a local start-up.
Ready to start that fire?