Svetlana joined INCOPRO in 2015 and worked as Enforcement Analyst and then Brand Protection Team Leader before becoming a Principal Analyst in 2018. After obtaining degrees in international relations and law, Svetlana worked in tech and cybersecurity companies where she gained an understanding of internet technologies and developed online investigative skills. Having studied IP law, this knowledge has assisted Svetlana with building successful brand enforcement strategies for clients across fashion, fast moving consumer goods, e-commerce and media sectors. Svetlana is now managing the Brand Protection teams at INCOPRO ensuring innovative and creative approaches to the brand protection challenges faced by INCOPRO’s customers. Svetlana also advises on best enforcement practices across online platforms and being a native Russian speaker she specialises in enforcement of IP issues in Russian speaking countries.