Toby Gordon-Smith

Toby is an ex-management consultant and veteran of the health supplements industry and has been at the helm of Grass & Co. since early 2019. Leading this dynamic, fast-growing business, Toby’s role has been to establish a trusted, premium British CBD brand with a strong platform for continuing growth. The award-winning range combines the highest quality CBD blended with complementary botanicals and vitamins to produce the best tasting CBD oils.


Under Toby’s leadership, Grass & Co. has secured high profile retail listings including Holland & Barrett, Ocado, Amazon, Revital, as well as driving direct sales through the brand’s own e-commerce site.  


With a background steeped in knowledge of the health and consumer goods industries, Toby previously spent seven and a half years as Strategy Director for Glanbia’s Performance Nutrition division in EMEA, and prior to this at Diageo where he worked in Global Business Support across India, Vietnam, France, Poland, Turkey and Mexico. He also spent time at Bain, a management consultancy well known for its entrepreneurial ethos. Toby holds an Engineering degree from the University of Cambridge.