10th Spirits Strategies and Innovation Conference 2024

Exploring sustainability, growth, innovation and artificial intelligence

Just Drinks Presents: The Spirits Strategies and Innovation Conference 2023 is a highly anticipated event for the spirits industry. The conference gathers experts and industry leaders to discuss the latest trends and innovations in the alcoholic beverage market. Attendees can expect to gain insight into changing consumer preferences, new technologies and growth strategies in the competitive spirits environment. One of the exciting developments is Proof Launches Limited Edition NFT Collection “Moonbirds: Diamond Exhibition”. This collection features unique digital artwork inspired by the world of alcohol and diamonds. NFTs, or non-fungible tokens, are a new type of digital asset that has gained popularity in recent years. The Moonbirds collection is a prime example of how the spirits industry uses new technologies and creative approaches to engage consumers. As a sponsor of the Just Drinks conference, Proof will have the opportunity to showcase its innovative NFT collection and engage with industry leaders and decision makers. Overall, the intersection of spirits and technology is an exciting area of research for the industry, and events such as the Just Drinks conference provide a platform for these discussions and collaborations.


The Just Drinks 10th annual event returns with an exciting programme. Highlights include: sustainability, growth, innovation, managing the cost-of-living crisis and artificial intelligence.

The 2024 programme is shaped by the industry through extensive research to ensure your key takeaway includes critical data and information you can rely on for your strategy and planning in the year ahead. Benchmark against industry peers, learn from the data and analysis provided, grow your network of industry experts, and be at the forefront of your industry by joining us at this key annual event.

Take a look at the highlights from 2023