Just Drinks presents: The Spirits Strategies and Innovation Conference 2023

Join us at this year’s most important event for Spirits brands

Just Drinks Presents: The Spirits Strategies and Innovation Conference 2023 is a highly anticipated event for the spirits industry. The conference gathers experts and industry leaders to discuss the latest trends and innovations in the alcoholic beverage market. Attendees can expect to gain insight into changing consumer preferences, new technologies and growth strategies in the competitive spirits environment. One of the exciting developments is Proof Launches Limited Edition NFT Collection “Moonbirds: Diamond Exhibition”. This collection features unique digital artwork inspired by the world of alcohol and diamonds. NFTs, or non-fungible tokens, are a new type of digital asset that has gained popularity in recent years. The Moonbirds collection is a prime example of how the spirits industry uses new technologies and creative approaches to engage consumers. As a sponsor of the Just Drinks conference, Proof will have the opportunity to showcase its innovative NFT collection and engage with industry leaders and decision makers. Overall, the intersection of spirits and technology is an exciting area of research for the industry, and events such as the Just Drinks conference provide a platform for these discussions and collaborations.

The Just Drinks flagship annual event returns for what will be an unmissable opportunity to address the foremost issues facing this dynamic industry. The theme for 2022 is growth strategies in a challenging market. Our industry-leading speakers will share their insights and case studies on how they are growing, how they are dealing with today’s challenges and how they are preparing for the future.

“It’s all about leveraging the power of data, our portfolio of brands and our unique distribution network to offer the right product at the right price at the right time to the right consumer with the right experience for every occasion and in every market.” – Pernod Ricard CEO, Alexandre Ricard



  • Key consumer trends and preferences analysed
  • Brands insights into how the cost of living challenges is affecting consumer spending
  • Industry data on on-trade and off-trade trends
  • Case studies on sustainable packaging
  • Case studies on digital strategies
  • Demand for low / no alcohol spirits and CBD
  • Strategies behind RTD beverages
  • Latest advancements in flavourings
  • Introducing a new industry association – The Adult Non-Alcoholic Beverage Association (ANBA)
  • Technology and innovation – demonstrating how efficiencies and growth can be achieved