Returning for its 7th year, we are bringing the Dairy Innovation Summit in virtual format straight to your screen!
The dairy industry is a competitive industry. The effects of Covid-19 have seen some companies close while others have focussed on reducing size in personnel and in portfolio. Strategies that were in place for global expansion have been affected significantly and companies are looking at new opportunities to scale and increase market share. On top of this, brands are having to rethink and reposition their company vision and goals to meet the current economic landscape to continue to remain relevant in an ever-more demanding consumer eco-system.
Lockdown and quarantine have seen the vast majority of the world adopt new behaviours while working from home which have directly impacted consumer behaviours and expectation. There is great opportunity in quality nutrition and dairy can leverage this if their innovative and strategic strategies are set correctly in place. Now more than ever, the wellness movement, health and environment are proving to be strong drivers behind the transformation in the industry´s offering to the consumer and dairy brands needs to become creative in order to remain relevant amongst its competitors.
Technological developments in conjunction with an ever digital dependence in our daily lifestyles have meant that companies need to modernise and automate as quickly as possible and be able to understand key data points in order to develop strategies that support a profitable business. It is vital that companies stay connected with and engage with consumers and this must be built into their strategy in order to have a chance at making it through these hard times. Consumers are becoming more demanding and expect ethical products that are clean and essential for better health and lifestyle.