Non-Alcoholic Beverage Strategies Conference 2025

The Non-Alcoholic Beverage Strategies Conference is returning in person after four years, to deliver expert insights, key information, and critical data and analysis on the most pressing topics in the industry.

Here are some highlights from the 11th edition of the Non-Alcoholic Beverage Strategies Conference:

  • Louise Fitzpatrick, Global Category Growth Manager & Karlijn Van Ruiten, Global Heineken® Innovation Manager – HEINEKEN International: Deciphering Consumer Trends for Strategy
  • Vojtech Deme, Director of Austria, Hungary and Switzerland – Monster Energy: Securing shelf space and listings
  • Davin Nugent, Global Head of Innovation – Beyond Beer – AB InBev: International market potential
  • Claire Warner, Head of Advocacy – Diageo: Premiumisation and Craft
  • Rui Centeio, Director International Category Development – Eckes-Granini Group GmbH: The power in building category vision

Check out the full agenda here.

Shaped by extensive industry research, the 2024 programme will provide two days of informed coverage of the most significant innovations, trends and obstacles, to allow you to excel in building strategies for the coming year.

This year, we are showcasing top industry leaders and disruptive start-ups from across Europe and the UK, offering a broad perspective for the most successful international strategies.

Benchmark against peers, learn from key players and competitive entries, grow your network of experts, and be at the forefront of the non-alcoholic beverage industry by joining us at this key annual event for the 11th year running.

Meet Founders, CEOs, Managing Directors, Commercial Directors, Heads of R&D and Global Expansion, and many more from some of the biggest brands in the industry, as well as the most exciting new players at this cutting edge conference that will better prepare you for the rapidly evolving beverage landscape.