- Creating a new beverage category in soft drinks most competitive sector
- Changing trends with health driving consumer purchasing behaviour
- How ACTIPH built a lifestyle brand through partnerships and unique marketing
Archives: Agenda
Working with On-Trade to Promote Premium Non-Alcoholic Drinks
- How can the on-trade redefine socialising through inclusivity?
- Are premium non-alcoholic drinks equal to their alcoholic counterparts?
- How can venues use premium AF options to attract new audiences?
- Why is it important to offer drinks across the full spectrum of styles and strengths?
- How does menu positioning influence perception and sales of premium AF drinks?
Lunch and Networking
Dragons’ Den
Each company will have the opportunity to deliver a one-minute pitch.
- Beatson Clark
- California Natural Color
- Cambri
- Ecotricity
- Hillebrand
- Mycofeast
- Nomoq
- MC Cormick
- Silesia
Morning Refreshments
Designing Growth: The Strategic Role of Packaging in Beverage Brand Evolution
- Packaging is a strategic growth driver
- Health-conscious consumers expect “better-for-you” packaging
- Visual appeal is the silent salesperson
- Sustainability is a business imperative
- Packaging enables brand storytelling and emotional connection
Keynote – From Calm to Catalyst: Building the Future of Functional Drinks
- Unlocking Everyday Wellness: How TRIP pioneered a new ritual of modern consumers, replacing alcohol and anxiety with calm, clarity and convenience
- Ingredients with Intent: The evolution from CBD to adaptogens, nootropics, and functional mushrooms – decoding the future toolkit for beverage formulation
- Consumer 3.0: What Gen Z and wellness-driven adults are really drinking for – and how transparency, taste and TikTok shape their choices
- Beyond the Can: The global functional drinks market in 2026 and beyond – what’s coming in formats, flavours, and frictionless wellbeing