Archives: Agenda

• Outpacing the crowd with bold new flavours
• Identifying areas that large competitors are too slow to fill
• Winning the category by proving our product moves faster than legacy brands

• Leveraging AI to improve accuracy in forecasting consumer purchase behaviour
• Testing complex flavour profiles and sustainable packaging concepts
• Optimising pack and shelf design before a product hits the retail shelf

Senior representative, Cambri

• Instant Viral Engagement: Turns every cocktail foam into a highly shareable, user-generated social media asset
• Premium Brand Sponsorships: Unlocks new revenue streams by printing corporate logos and event branding directly onto drinks
• Elevated Guest Experience: Drives repeat visits and premium price points through personalized, interactive beverage theatre

• Identifying key areas where sustainability can be achieved
• Balancing long-term decarbonisation targets with current supply chain, glass manufacturing, and agricultural realities
• Driving structural change, from low-carbon distillation technology to alternative packaging and circular distribution

• Exploring innovation in premium non-carbonated mixers
• Analysing the drivers behind the recent growth in spirit-specific sodas
• Examining how mixer flavour profiles are advancing past simple sweet or bitter notes

• Crafting premium, eco-designed closures that reduce environmental footprint without compromising on luxury aesthetics
• Leveraging smart closure technologies and NFC elements to drive consumer engagement and brand authentication
• Implementing advanced anti-counterfeiting solutions to secure product integrity and build consumer trust globally

• Overarching Framework: Understanding the Ecodesign for Sustainable Products Regulation (ESPR)
• The Data Hurdle: Navigating DPP compliance by linking supply chain data to smart packaging
• Packaging Mandates: Critical updates on the Packaging and Packaging Waste Regulation (PPWR)
• Operational Impact: Integrating serialized QR codes and digital connectivity into primary packaging

• Using AI to identify occasions driving consumer preference and loyalty
• Exploring how major brands use AI and big data to predict flavour trends
• Accelerating NPD timelines from years to months

Senior Representative, AI Palette