Archives: Agenda

Spirits led the premiumisation wave harder than any other alcohol category, but cracks are showing. Is “trading up” a durable consumer behaviour or a post-pandemic anomaly? 

• Are spirits brands pricing themselves out of Gen Z’s consideration set?
• Can premium spirit based RTDs expand the category or simply redistribute it (at a lower margin)?

Join this expert-led, peer-to-peer deep-dive session to hear from those in the know. Take back to your business an understanding of what it takes to succeed and lessons learned from those who have been there, done that. 

Delegates must pre-register interest prior to the day of the event.

• Defending brand integrity by implementing next-generation forensic and digital security markers
• Gathering traceability data required by upcoming European mandates
• Allowing shoppers to verify authenticity and trace origin stories with a quick smartphone scan

Each company will have the opportunity to deliver a one-minute pitch.

• Favouring premium, high-turnover brands that resonate with consumers
• Designing specialised in-store and online spaces for low-and-no alcohol alternatives
• Simplifying the purchasing experience for mindful drinkers

• Launching functional drinks to capture specific moods and lifestyle moments beyond extreme sports
• Balancing iconic flavour profiles with low-calorie, vitamin-fortified options for health-conscious consumers
• Integrating cognitive-support ingredients to evolve from a physical stimulant to a mental performance partner

• Functional juice innovations in 2026 – enhancing immune support through added probiotics and prebiotic fibres
• Delivering healthier options – sugar reduction paired with exotic, botanical-infused flavour profiles
• Shifting toward sustainable production methods