Technology spotlight – Innovative Digital Opinion Leaders identification with Adnexi to improve trial awareness

  • Understand the reliance of both patients and doctors alike on online resources for trial and disease awareness.
  • Learn about a new technology solution to search for Digital Opinion Leaders sharing content online about the therapeutic area
  • Discover how to identify and track Digital Opinion Leaders across all social and online platforms
  • Plan how to engage Digital Opinion Leaders in trial awareness

The value of hope

  • Research and development initiatives have long acknowledged that patient participation in clinical research is driven by “hope for a cure” as a key incentive
  • Patient reported outcomes, subgroup analyses, “exit” interviews at study conclusions, help contextualize the value of trial data within a scientific, clinical, and humanistic framework
  • Within oncology indications particularly, selective patient targeting, innovative trial designs to accelerate approval, and assessments that reflect how patients “feel, function or survive” are highlighted as distinguishing characteristics.