Archives: Agenda

• Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
• Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
• Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
• Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

• End-of-line packaging: strapping, wrapping, and load containment solutions
• Reduce transport damage while optimizing material use and cost per pallet
• Automation options to increase throughput and improve workplace safety

• A digital factory platform where production data truly comes together.
• Collect, organize, and prepare all process data — from machines, sensors and control systems — for advanced analytics and optimization.
• Real-time insights into all stages of production, from raw material intake until the bottled beer

• Personalize marketing efforts to resonate with target audiences
• Utilize digital tools to enhance customer interactions
• Create immersive brand experiences through events and activations

• At HEINEKEN Spain, we use data and AI to become the best connected brewer—putting technology and AI at the service of people, better decisions, and sustainable growth
• We have the leading eB2B platform and the right data foundation in place to enable growth rapidly with AI
• The platform, known as Eazle, has consolidated itself in Spain as the leading B2B digital platform for hospitality, with more than 32,000 connected customers
• Spain is among HEINEKEN’s most advanced markets globally in the adoption of data and AI driven capabilities

• Air Quality in The Beer Industry
• Energy Sobriety: minimize carbon footprint
• How can piston compressors save energy in your production?
• OILFREE air: We do not compromise on quality

• Innovative closures designed for performance, consistency, and branding
• Material and design choices that support sustainability goals
• Reliable supply and quality control to keep packaging running smoothly

Senior representative, Ecocaps

• Zero alcohol beers require a higher level of microbiological control
• Keg filling: the highest contamination risk area
• CoMac technology and innovation: engineered hygiene for safe and reliable keg filling