Archives: Agenda

Roundtable Discussions

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 40 minutes and delegates may attend up to 2 roundtables.

ROUNDTABLE 1: From Trade Spend to True Growth: Rethinking Promotion Strategy in Food & Beverage

Trade promotions represent one of the largest investments in food and beverage. Yet they remain among the least optimized, and many manufacturers still struggle to connect trade spend to profitable growth. Siloed data and limited visibility often lead to overspending on underperforming promotions while missing high-impact opportunities.

This discussion will explore how leading F&B organizations are transforming trade promotion management from a reactive process into a strategic growth lever. We’ll examine how real-time visibility, cross-functional alignment and predictive insights help manufacturers improve ROI and align promotional strategy with broader business goals. Attendees will gain practical insight into how modern TPM approaches help teams protect their margins in an increasingly competitive market.

Mark Willems, Senior Account Executive, Infor

 

ROUNDTABLE 2: Hosted by Tubing Food

Session 1

Drafting 0.0 Beer: Navigating Shifting Consumer Habits in Horeca

  • How health-conscious trends are reshaping the beer industry
  • Alcohol-Free Beer’s strategic role in the new HORECA landscape
  • Is draught the ultimate standard for alcohol-free beer sales?
  • Technical evolution: Engineering the perfect 0.0 pour

Toine Walraven, Commercial Director, Tubing Food

Session 2

Recyclability and Product Circularity in Horeca

  • Navigating the regulatory horizon: Current and upcoming frameworks
  • The Current Landscape: Where we stand today
  • Unlocking circularity in draught systems: Challenges and opportunities
  • The power of partnership: Collaborative strategies for a circular economy

Ivan Roca Brunet, CEO, Tubing Food

 

ROUNDTABLE 3: NPD: From Consumer Insight to Successful Launch

  • Consumer-driven innovation: turning insights into real opportunities
  • Smarter segmentation: identifying high-value targets
  • Maximizing product launch success rate: what makes the difference

Aldo Maria Camillo Caiani, Sales Director, Vinhood