Archives: Agenda

• Identifying the right levers to reach sustainable and cost-effective production
• Doing more with less through the right technology: ultrasonic bottle washing
• Doing more with less through a smart concept: counter-flow pasteurisation
• Leveraging data to identify quick-wins

• Hygiene
• Durability / Application advantages
• Sustainability

• Key trends impacting workforces and workplaces
• What does the future of work look like?
• What industries will be most affected?
• Strategies for companies to adapt and thrive in the future of work

• HEINEKEN Spain has become the first major brewer to use exclusively renewable electricity and thermal energy in our brewing processes in Spain since December 2025
• HEINEKEN Spain is also the first company within the HEINEKEN Group worldwide to achieve this
• Together with partners, we have mobilised more than €81 million to decarbonise our production by boosting renewable energy generation in Spain
• Heineken®, Cruzcampo, Amstel and El Águila are the first beer brands to be brewed using 100% renewable energy in Spain

• 150 years innovating in beer to continuously refine offerings
• Extending the breath of the portfolio to complement the beverage offering
• Creating a full ecosystem to enrich consumer and customer experience
• The future ahead for a Family-owned mid-size brewer in a distressed category

• The golden age of choice for consumers
• Championing the hospitality sector as a vital hub for social connection
• Elevating the future drinks demand
• Educating consumers on the no and low vs other beverage categories

• The Shift to Considered Consumption

Exploring how drinking habits are evolving from volume-driven to more mindful, lifestyle-led consumption, with moderation and balance becoming key drivers.

• Beer’s Evolution in a Changing Market

Discussing how beer as a category is adapting to modern consumer expectations and the opportunity to redefine its role alongside more premiumised categories.

• The Rise of “Better-for-You” Beer

Examining the emergence of lower-calorie, lower-carb and more functional beers as a growing segment, and how this is shaping future product innovation.

• Building Brands for the Modern Lifestyle

How beer brands are evolving beyond the liquid to become part of broader lifestyle, culture and occasion-based experiences.

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others. 

Each roundtable session lasts for 40 minutes and delegates may attend up to 2 roundtables.

ROUNDTABLE 1: From Trade Spend to True Growth: Rethinking Promotion Strategy in Food & Beverage

Trade promotions represent one of the largest investments in food and beverage. Yet they remain among the least optimized, and many manufacturers still struggle to connect trade spend to profitable growth. Siloed data and limited visibility often lead to overspending on underperforming promotions while missing high-impact opportunities.

This discussion will explore how leading F&B organizations are transforming trade promotion management from a reactive process into a strategic growth lever. We’ll examine how real-time visibility, cross-functional alignment and predictive insights help manufacturers improve ROI and align promotional strategy with broader business goals. Attendees will gain practical insight into how modern TPM approaches help teams protect their margins in an increasingly competitive market.

Mark Willems, Senior Account Executive, Infor

ROUNDTABLE 2: Hosted by Tubing Food

Session 1

Drafting 0.0 Beer: Navigating Shifting Consumer Habits in Horeca

• How health-conscious trends are reshaping the beer industry
• Alcohol-Free Beer’s strategic role in the new HORECA landscape
• Is draught the ultimate standard for alcohol-free beer sales?
• Technical evolution: Engineering the perfect 0.0 pour

Toine Walraven, Commercial Director, Tubing Food

Session 2

Recyclability and Product Circularity in Horeca

• Navigating the regulatory horizon: Current and upcoming frameworks
• The Current Landscape: Where we stand today
• Unlocking circularity in draught systems: Challenges and opportunities
• The power of partnership: Collaborative strategies for a circular economy

Ivan Roca Brunet, CEO, Tubing Food

ROUNDTABLE 3: NPD: From Consumer Insight to Successful Launch

• Consumer-driven innovation: turning insights into real opportunities
• Smarter segmentation: identifying high-value targets
• Maximizing product launch success rate: what makes the difference

Aldo Maria Camillo Caiani, Sales Director, Vinhood

• Why digital first touchpoints are now critical to building meaningful brand loyalty
• Solving the hardest problem in beer: finding and knowing your consumer beyond point of sale
• Turning loyalty into a growth engine