Archives: Agenda

Craft Is Dead, Long Live Craft

  • What the craft boom of 2010–2020 actually was — and why it couldn’t last
  • How one farm-based brewery survived by moving across categories: beer, tonic, gin, and soft drinks
  • Where the creative energy went — and what “craft” means in 2026
  • The shift from passion-driven to structure-driven: what it costs and why it’s necessary
  • What small producers see that large ones miss — and vice versa
  • The opportunity hiding in the correction

Decoding Flavour in Beer with AI: Insights from the Consumer Perspective

  • Flavour as a Core Driver of Innovation: Flavour is emerging as a primary lever for differentiation and growth, shaping product development, premiumisation, and brand identity
  • Cross-cultural Flavour Influence: ingredients and taste preferences from different cultures inspiring new and hybrid beer experiences
  • Cross-category Flavour Transfer: Flavour innovation is increasingly influenced by adjacent categories (e.g., cocktails, coffee, desserts), enabling brewers to borrow, adapt, and reinterpret familiar taste cues in beer
  • Emotions, Occasions, and Flavour: Evoking comfort, excitement, nostalgia, or indulgence, while leveraging context and occasions, driving consumer preference and loyalty

 

 

Pallets That Arrive Perfect

  • End-of-line packaging: strapping, wrapping, and load containment solutions
  • Reduce transport damage while optimizing material use and cost per pallet
  • Automation options to increase throughput and improve workplace safety

Montelektro: DIGITAL FACTORY PORTAL – Make Data Make Sense

  • A digital factory platform where production data truly comes together.
  • Collect, organize, and prepare all process data — from machines, sensors and control systems — for advanced analytics and optimization.
  • Real-time insights into all stages of production, from raw material intake until the bottled beer

 

HEINEKEN Spain: Digitalization & AI To Become the Best Connected Brewer

  • At HEINEKEN Spain, we use data and AI to become the best connected brewer—putting technology and AI at the service of people, better decisions, and sustainable growth
  • We have the leading eB2B platform and the right data foundation in place to enable growth rapidly with AI
  • The platform, known as Eazle, has consolidated itself in Spain as the leading B2B digital platform for hospitality, with more than 32,000 connected customers
  • Spain is among HEINEKEN’s most advanced markets globally in the adoption of data and AI driven capabilities