The macro outlook that matters to firms: where growth, inflation, interest rates and regulation are heading—and the knock-on impact on client demand and risk.
Why advisory is slowing (and what replaces it): shifting client buying behaviour, procurement pressure, and how to reposition offers to protect margin.
Pressure points and opportunity zones: where fees will compress (commodity work) versus where demand will rise (cashflow, restructuring, tax/ risk, AI/ ESG assurance, sector specialisation).