Applying product launch strategy to clinical trials: A reimagined approach to recruitment and retention

  • Competition for patients in clinical trials is fierce, and putting the trial at the front of mind of PIs, site teams, referral networks, and patients is crucial to win in patient engagement​
  • A successful recruitment and retention strategy has to reach target HCPs and patients with accelerated precision through an engagement campaign that starts with an evidence-based point of reference, builds confidence in the trial, delivers a resonating call to action, and evolves as clinical insights start flowing in​
  • A new approach to recruitment and retention takes inspiration from ways of working within Medical and Commercial teams and produces durable outputs that evolve into the essentials of a product launch toolkit, facilitating organizational efficiency

Decarbonising discovery: why sustainable clinical trials matter

Although sustainable approaches within clinical research are becoming more widely accepted, belief still lingers that this is an expensive undertaking which only large pharma can afford

This session will delve into why decarbonising trials are important, how to set up for success and celebrate industry aspirations and achievements

Strong safety, lean teams: Practical pharmacovigilance strategies for biotech and pharma

Pharmacovigilance in clinical trials is a collective effort; however, for biotech and specialty pharma, limited resources and dynamic pipelines can make it more challenging to scale effectively. This session will provide a practical framework for defining roles, responsibilities, and oversight in PV, from sponsors and CROs to vendors and investigators. Attendees will learn how hybrid outsourcing models can provide flexibility and global coverage without overbuilding internal teams, and how strong partnerships transform PV from a compliance requirement into an enabler of trial success.

  • Understand how pharmacovigilance roles and responsibilities align across sponsors, CROs, vendors, and investigators, and why clear roles prevent inefficiencies and issues
  • Learn how biotech and specialty pharma can develop scalable pharmacovigilance strategies that adapt to dynamic pipelines
  • Discover how hybrid outsourcing balances in-house oversight with external expertise for global coverage
  • Explore methods to enhance partnerships so pharmacovigilance can support both compliance and operational delivery
  • Recognize how a well-designed pharmacovigilance model can accelerate progress from early development to marketing approval

Gamification in clinical trials: A proven path to better engagement, retention, and data integrity

Consistent patient engagement is vital to clinical trial success, yet dropout and non-compliance remain persistent challenges. This session introduces gamification as a scientifically grounded strategy to boost retention, enhance adherence, and streamline trial execution.

·          Understand the Science: Explore the behavioral and psychological foundations that make gamification a powerful tool for sustaining patient motivation

·          See Real Results: Review real-world case studies where gamification significantly improved retention, compliance, and trial timelines

·          Apply Proven Methods: Learn practical strategies and best practices for integrating gamified elements into clinical trial protocols