Archives: Agenda

• Shift focus from chatbots to invisible operational AI guests feel.
• Use AI to boost efficiency, accuracy, and profit—keep service human.
• Tackle the data tax: surface and fix data-quality issues.
• Prioritize prediction/correction (ETL, BI, pricing, inventory) for ROI.

• Competing in hyper-saturated markets against global brands—and why we built a proprietary CRM/CRS and PMS to control our guest data and execution.
• CDP as the “brain” of the stack: practical lessons from integrating the CDP with in-house systems to unify profiles, activate data across channels, and improve decisioning.
• From collection to personalization: progressing from basic data gathering to advanced segmentation and scalable, targeted guest experiences—what worked, what didn’t, and what others can replicate

• Why most hotel AI and analytics initiatives fail: fragmented data, unclear ownership, and weak governance
• How unified BI and disciplined data management enable better commercial and service decisions in practice
• What it takes to move from “nice dashboards” to real, data-driven revenue steering in hotel operations

• From siloed chaos to smart data: How hotels can unlock AI’s real value
• CDP vs CRM: What’s essential for centralisation?
• How to have an effective data strategy and drive value?
• Breaking silos for smarter revenue & operations
• Practical ROI: how clean, unified data improves RevPAR & efficiency

Moderator: Nicholas Wyatt, Foodservice & Tourism Director, GlobalData

• Start backstage: Redesign the employee digital care journey and internal processes first to enable consistently exceptional service
• Don’t just add more tasks: Drive impact through smarter, digitized ways of working—simplifying, automating, and guiding work rather than increasing workload
• Align the application landscape to real operational workflows, with a practical walkthrough of key screens and end-to-end flows