Archives: Agenda

• Using AI to identify occasions driving consumer preference and loyalty
• Exploring how major brands use AI and big data to predict flavour trends
• Accelerating NPD timelines from years to months

Senior Representative, AI Palette

• Designing highly distinctive bottle profiles and graphic layouts that command immediate consumer attention
• Communicating heritage narratives and sustainability credentials that connect emotionally with modern drinkers
• Future-proofing visual identity through digital packaging and smart labels

• Analysing how bartenders are embracing spirits-based RTDs to streamline bar workflows
• Innovation in ready-to-drink (RTD) canned and bottled cocktails
• Premiumisation of the pour-and-serve format

• Menu maximisation: The power of brand call-outs and placement in venues
• Navigating headwinds: Pinpointing current operational and financial challenges
• Unlocking growth: Identifying the biggest emerging opportunities for venue success

• Providing premium tailored and standard spirits bottles
• Re-engineered, lightweighted bottle designs that reduce raw material consumption
• Reducing carbon emissions and through closed-loop circularity

Senior Representative, Beatson Clark 

• Identifying key business indicators (KBIs) that contribute to successful brand positioning
• Plan your go-to markets and expansion of your presence
• Define target e-market channels you want to address
• Implementing your strategy and generating revenue growth

• Engineering eco-designed luxury glass bottles that reduce carbon footprints
• Reducing weight to significantly lower transport emissions
• Partnering to increase recycled glass content

• Analysing recent changes in the global low- and no-alcohol market
• Evaluating how retailers are responding to low- and no-alcohol spirits
• Prioritising zero-proof variants of iconic spirits