Archives: Agenda

• Explore low-calorie and functional beverage options
• Collaborate with health experts for product development
• Communicate health benefits effectively to consumers

• How breweries can get more value from recovered CO₂
• Hidden inefficiencies in current CO₂ recovery systems
• Introducing New ECOO: a new approach to CO₂ compression
• Reducing energy consumption and CO₂ losses
• Driving sustainability and cost efficiency in brewing operations

• Identifying the right levers to reach sustainable and cost-effective production
• Doing more with less through the right technology: ultrasonic bottle washing
• Doing more with less through a smart concept: counter-flow pasteurisation
• Leveraging data to identify quick-wins

• We rediscovered the power of malted and sprouted grains, widening our raw material base to create natural ingredients from barley, wheat, oat, rye, faba bean – and beyond
• Better flavour and mouthfeel into non-alcoholic beer with special malts and extracts
• More relaxing beverages with Sprau® – the malted bean, a natural source of GABA
• Better tasting plant protein and fibre from malted faba bean
• The best results spring out of collaboration – let’s work together to re-define all that beer can be!

• Hygiene
• Durability / Application advantages
• Sustainability

• HEINEKEN Spain has become the first major brewer to use exclusively renewable electricity and thermal energy in our brewing processes in Spain since December 2025
• HEINEKEN Spain is also the first company within the HEINEKEN Group worldwide to achieve this
• Together with partners, we have mobilised more than €81 million to decarbonise our production by boosting renewable energy generation in Spain
• Heineken®, Cruzcampo, Amstel and El Águila are the first beer brands to be brewed using 100% renewable energy in Spain

• Key trends impacting workforces and workplaces
• What does the future of work look like?
• What industries will be most affected?
• Strategies for companies to adapt and thrive in the future of work

• 150 years innovating in beer to continuously refine offerings
• Extending the breath of the portfolio to complement the beverage offering
• Creating a full ecosystem to enrich consumer and customer experience
• The future ahead for a Family-owned mid-size brewer in a distressed category

• The Shift to Considered Consumption

Exploring how drinking habits are evolving from volume-driven to more mindful, lifestyle-led consumption, with moderation and balance becoming key drivers.

• Beer’s Evolution in a Changing Market

Discussing how beer as a category is adapting to modern consumer expectations and the opportunity to redefine its role alongside more premiumised categories.

• The Rise of “Better-for-You” Beer

Examining the emergence of lower-calorie, lower-carb and more functional beers as a growing segment, and how this is shaping future product innovation.

• Building Brands for the Modern Lifestyle

How beer brands are evolving beyond the liquid to become part of broader lifestyle, culture and occasion-based experiences.