Archives: Agenda

Join Mandy Saven, Content Director at Stylus – the trusted trends intelligence partner for the world’s leading brands and agencies – as she:

• Unveils the key consumer cohorts set to shape the future of product development and brand experience, as well as wider hospitality and dining trends
• Empowers you with creative confidence through an array of industry- and category-led inspiration
• Boosts your strategic thinking by revealing the key social, cultural, digital and economic shifts driving consumer purchase decisions

• Fermentation as a gateway to unique taste profiles and enhanced functionality.
• High-throughput R&D approach to accelerate product development
• Use-cases in taste enhancement, sugar reduction, and postbiotics (organic acids, proteins, nootropics)
• Manufacturing approaches bridging lab to large-scale production: why scale matters

Seedlip founder and game changer Ben Branson, takes on 10 quick fire questions from Jonathan Ford, co-founder of Pearlfisher and Rosalind Michaluk, Strategy Director at Pearlfisher — the creative force behind Seedlip’s iconic branding — to uncover what the past 10 years tells us about the next.

• Nootropics are the New Buzz: How brain-boosting ingredients are creating a white space for brands, and what makes nootropics different from other functional claims
• Bridging Science & Storytelling: Practical ways to educate consumers on complex ingredients without losing the ritual and fun of the drinking occasion
• From Ingredient to Icon: What it takes for a mind-enhancing beverage to stand out. Formulation, sourcing, regulatory guardrails, and flavour are all part of the brand promise
• Lessons from Kin: How we’ve navigated brand development, marketing, and community-building around cognitive function
• A Wellness Status Symbol: Why the next generation of drinkers sees cognitive wellness as the ultimate luxury, and how that shifts category strategy for innovators and suppliers alike
• Where We Go Next: What’s on the horizon for brands ready to push beyond mindful drinking into mind-bending territory

• Dives into GLP-1s and how this is changing beverage consumption
• It explores how GLP-1s are driving a shift from alcohol to soft drinks and how this impacts innovation
• Unpacks what innovation needs to look like for GLP-1 consumers – touching on hydration, greater functionality, taste innovation to deliver on consumer experiences

• Introduction of company
• Introduction of ingredient collagen and bioactive collagen peptides
• Collagen in beverages opportunities
• Technical feasibility in beverages
• New product teaser

• Where are we with the low alcohol descriptors? What are these and why shouldn’t we use them on soft drinks?
• The importance of ‘lower’ options in the growth of low and no.
• What is mid-strength? Is this the right time to introduce a new descriptor or is this just another way to say ‘lower’?
• What’s next for the low and no sector?