Archives: Agenda

• Guest-led vs upsell-led ancillary models (F&B, wellness, experiences)
• Unlocking ancillary revenue opportunities during the guest journey
• Using data and AI to personalize offers
• It’s not one size fits all – which technologies are appropriate for which venues?

Moderator: Nicholas Wyatt

• Women powering hospitality but still missing f rom the C‑suite
• Hotel and hospitality-tech leaders unpacking the systemic barriers blocking advancement.
• Clear actions to shift power and increase women’s representation at the top technical positions

Moderator: Rachelle Peterson, Founder, Rebound & Rise

• Industry leaders debate hype vs. long-term adoption
• Barriers to implementation across diverse EU markets
• Operator and investor perspectives on ROI and decision making on spend
• Emerging trends in guest expectations across EU markets

Moderator: Ted Horner

Panelists TBC

• Balancing AI adoption with adapting to shifting Gen Z guests and talent.
• Reducing operational friction by meeting next-gen expectations around work and experience.
• Rethinking hotel strategy, spaces, and structures for a tech-forward future.
• Embedding sustainability into operations and the guest journey as a core next-gen expectation.

Moderator: Ted Horner, Owner, E Horner & Associates

Moderator: Ted Horner, Owner, E Horner & Associates

• Real-world experiences in choosing technology solutions, cut through the complexity and share how hoteliers are f inding the right tech for their guest’s needs.
• How different hotels balance their budgets against must-have features
• What makes implementation successful (and what to avoid)
• Ways to ensure staff can actually use the technology effectively
• How to measure if you’re getting value for money

Moderator: Ted Horner, Owner, E Horner & Associates