Archives: Agenda

• The rise of AI & Automation in Spirits Distribution – how AI-driven demand forecasting improves inventory management
• Building a smarter, more efficient distributions network – leveraging automated warehouses and fulfilment centres to reduce costs

• Explores how AI-powered sales enablement is transforming how beverage brands engage customers, execute in retail, and drive growth.
• Addresses top retail execution challenges identified by industry surveys, including lack of unified data, limited insights, and fragmented field tools.
• Demonstrates how Pitcher’s all-in-one platform unifies content, CRM, order management, and analytics to empower sales reps with actionable insights before, during, and after every meeting.
• Showcases AI-driven capabilities such as automated presentation creation, next-best-action recommendations, and real-time customer engagement analytics.
• Emphasizes how Pitcher helps CPG and Bev/Alc leaders reduce prep time, improve execution, and strengthen buyer relationships — leading to measurable sales impact.
• Underscores the shift toward Sales Enablement 2.0, where automation and intelligence replace manual, disconnected workflows

• Consumers looks for adventurous & sophisticated taste
• Mixology can tap into Culinary insights to create appealing cocktails
• Savoury combinations in beverage can push the boundaries of complex beverages creation

• The impact of economics shifts, inflation and cost-of-living adjustments on consumer spending
• Analysing the global spirits market performance, category growth, and economic influences
• Emerging trends impacting sales and brand strategies – the rise of premiumisation, sustainability, and experiential drinking

• The power of collaborations between spirits and luxury brands
• Cross-Industry Partnerships: Spirits Meet Music and Culture
• Case Study: celebrity endorsements and strategic partnerships – successful cases

• Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.Each roundtable session lasts for 40 minutes, and delegates may attend up to 2 roundtables.

Roundtable 1: Beyond Security – Next-Gen Closures and the Continuous Battle for Brand Protection

Roundtable 2: AI and Data Driven Marketing: Hype or future of Spirits Branding?

Roundtable 3: Is it possible to scale without losing authenticity?

Roundtable 4: Sustainability & Profitability: can they coexist?