The growth of novel spirit categories

  • The evolution of the spirits landscape over time
  • What are the new spirit categories influencing Europe?
  • How has the bartending community incorporated these new trends?
  • What does the future hold for the growth of these categories?

Innovation in Spirits

Using GlobalData’s Ai Palette platform we will explore not just the latest flavour trends in the spirits space but look at consumption contexts and product themes for a more holistic view of innovation. In an interactive session with all attendees we will use Ai Palette to generate a brand new product concept live