Archives: Agenda

• Seeding a premium brand in the on-trade
• Establishing brand DNA – creating a memorable and authentic identity
• Navigating a distributor

• Generational shifts: how is the new generation such as Gen Z, Millennials and Boomers redefining spirits preferences
• What has changed? Understanding what drives purchase decisions today
• The growing demand for authenticity and mindful consumption – how is it reshaping demand and consumer interaction?

• How can you modernise your brand whilst maintaining your core identity
• Successfully responding to shifting trends such as premiumisation, sustainability and digital marketing – The power of brand adaptability
• Consumer Loyalty vs new market penetration – finding the right balance between keeping long time customers engaged while attracting new generations

• How bars, mixologists, and on-trade venues drive brand perception
• Creating signature cocktails and brand-driven experiences
• Exclusive venue collaborations and sponsorships

• Personalizing investment product offerings and communication styles to match clientele interests
• Utilizing mass affluent/HNW client behaviour to gain trust and good relationships with private bankers
• Increasing client confidentiality to enable transparency and better relations

Chair: Suneet Muru, Associate Analyst, GlobalData