Archives: Agenda

Choice Over Push: How Cinnamon Hotels Are Redefining Ancillary Revenue Through Guest-Led Engagement, Powered by MarTech

  • The Engagement-First Philosophy: Building spend through authentic guest connection, enhanced by MarTech platforms that enable personalized, timely, and scalable interactions.
  • Leveraging guest data and preferences through MarTech to create relevant offers that feel like recommendations, not pitches
  • Loyalty as a Revenue Engine: How loyalty ecosystem, supported by MarTech automation encourages repeat stays and deeper spend on extras
  • The Freedom Factor: Why giving guests autonomy, enabled by self-service digital touchpoints & personalization- drives satisfaction and spend

Hospitality on the Frontline: Staying Ahead of Cyber Threats and IT Disruptions

  • Technology isn’t just infrastructure: it’s the backbone of guest safety, staff efficiency, and business continuity.
  • Common Challenges: Issues like fragmented systems, slow response times, and lack of visibility create risk and inefficiency across hospitality.
  • The Impact: When IT and Security fail to work in harmony, operations suffer and the guest experience is compromised.
  • The Solution: Unified platforms and proactive processes that align technology and security to deliver reliability, resilience, and trust.

Panel Discussion: Creating a 3-Year Technology Roadmap for Existing Properties

With the rapid evolution of hotel technology, developing a forward-looking strategy that balances innovation, investment, and integration is critical. This discussion explores how hotel groups are modernising legacy systems, aligning technology with brand vision, and building the foundations for sustainable digital growth.

Key themes:

  • Building versus buying: How to decide between in-house development and external partnerships
  • Integrating new systems into legacy infrastructure without disrupting operations
  • Aligning technology investment with commercial and guest experience goals
  • Governance, data security, and interoperability as cornerstones of scalable tech strategy
  • How to future-proof existing assets with flexible, cloud-based, and data-driven solutions

Dragon’s Den

A panel of the industry’s most sought-after solution providers. Set the scene with a 3 min introduction and insight into their products and services. Visit the booths in the exhibition hall for more details and services!