Archives: Agenda

In this mind-expanding session, we explore how humans’ timeless pursuit of pleasure is shaping the next frontier of drinking culture.

• A global roundup of what’s new, unique, and rule-breaking
• A look at where we’re headed next as consumers seek joy, connection, wellbeing and rebellion

• Introducing a relatively new category, a breakout product that has become phenomenally successful very quickly
• Benefits of fermented tea
• What makes Real Sparkling Fermented Tea unique
• Understanding the consumers and trends driving demand for sparkling fermented tea

• Increased consumer desire to drink non-alcoholic alternatives with sophisticated taste
• Consumers generations mostly driving the trend
• What is required to deliver against consumers’ need

In today’s competitive retail landscape, packaging is no longer just about protection – it’s a powerful marketing tool that can make or break a sale.

Join us for an engaging session where we explore:

• Why the shelf matters – and how to win at the point of purchase
• How packaging influences perception – from brand identity to emotional connection
• The sustainability shift – what today’s consumers expect and how to meet it
• DS Smith’s approach – how we go beyond the box to help you sell more and reach more customers

Whether you’re in marketing, product development, or supply chain, this session will give you fresh insights and practical ideas to elevate your packaging strategy.

• Creating a new beverage category in soft drinks most competitive sector
• Changing trends with health driving consumer purchasing behaviour
• How ACTIPH built a lifestyle brand through partnerships and unique marketing

• How can the on-trade redefine socialising through inclusivity?
• Are premium non-alcoholic drinks equal to their alcoholic counterparts?
• How can venues use premium AF options to attract new audiences?
• Why is it important to offer drinks across the full spectrum of styles and strengths?
• How does menu positioning influence perception and sales of premium AF drinks?