Archives: Agenda

• The power of collaborations between spirits and luxury brands
• Cross-Industry Partnerships: Spirits Meet Music and Culture
• Case Study: celebrity endorsements and strategic partnerships – successful cases

• Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.Each roundtable session lasts for 40 minutes, and delegates may attend up to 2 roundtables.

Roundtable 1: Beyond Security – Next-Gen Closures and the Continuous Battle for Brand Protection

Roundtable 2: AI and Data Driven Marketing: Hype or future of Spirits Branding?

Roundtable 3: Is it possible to scale without losing authenticity?

Roundtable 4: Sustainability & Profitability: can they coexist?

• Advancements in automated bottling lines
• Smart labelling technologies

Sponsored by ProMach

• The evolution of the spirits landscape over time
• What are the new spirit categories influencing Europe?
• How has the bartending community incorporated these new trends?
• What does the future hold for the growth of these categories?

• Why mindful drinking is growing – debating cultural shifts and government regulations
• Innovating for taste and experience – discussing distillation and formulation for no – and low-alcohol spirits
• Understanding how to position alcohol-free products alongside traditional ones