Archives: Agenda
BRANDING & PRODUCT POSITIONING IN THE SPIRITS INDUSTRY
Innovation in Spirits
Using GlobalData’s Ai Palette platform we will explore not just the latest flavour trends in the spirits space but look at consumption contexts and product themes for a more holistic view of innovation. In an interactive session with all attendees we will use Ai Palette to generate a brand new product concept live
Chairman’s opening remarks
Registration and networking
SALES AND DISTRIBUTION STRATEGIES IN A DIGITAL WORLD
Chairman’s opening remarks
Registration and refreshments
Collaborations & Cross-Industry Influences
Communicating a distinctive brand identity in a competitive market
- Seeding a premium brand in the on-trade
- Establishing brand DNA – creating a memorable and authentic identity
- Navigating a distributor