Archives: Agenda

The Story of a Disruptive Brand – Rising to the Challenge

  • Standing out in a saturated market
  • Carving out market share while competing with big brands
  • Identify gaps and opportunities in the market
  • Strategic marketing and creativity – creating a loyal consumer base
  • Key role digital strategies play in connecting with target consumers
  • Creating a long lasting and memorable brand

Spotlight: The N1 Nootropic for Cognitive Enhancement

  • Introduction of Cognizin® citicoline as the market-leading nootropic ingredient, renowned for its purity, efficacy, and extensive clinical studies
  • Cognizin citicoline’s role in enhancing cognitive functions such as memory, focus, and mental energy with brief studies overview
  • Research and potential future applications of Cognizin in various non-alcoholic beverages, including energy drinks, functional waters, wellness beverages, and even coffee
  • Consumer trends towards functional beverages that offer cognitive benefits, and how incorporating Cognizin® can meet this demand
  • Examples of successful nootropic beverages in the market that have effectively utilized Cognizin

Spotlight: Innovations in the Analysis of non-alcoholic Beverages

  • New generation of instruments securing the quality of your beverage
  • Modular setup for maximum flexibility when measuring Brix, CO2, O2, Colour, Viscosity, pH, optical Rotation or Alcohol
  • Controlling the quality not only in the lab but also inline for fast results, minimum down time and zero waste
  • Instruments and beyond, Automatization and Software solutions to support your efficiency while keeping the quality high

Delving into the growing no and low sector, but how do you avoid the pitfalls?

  • Low and no alcohol is more complex than soft drinksThe Wine and Spirit Trade Association has become a leader in helping to advise drink producers on how to label and market no and low products. Last year we published the UK’s first no and low alcohol guides in a bid to clear up confusion on how to communicate to consumers what they are purchasing and promote these products in a socially responsible way.The focus of this session is to help you understand the innovative world of no and low and what to watch out for if you are thinking of producing alcohol alternatives.
    • What is an alcohol alternative?
    • Labelling and marketing rules – aren’t they the same as for a soft drink?
    • Health and nutrition claims – would these help or hinder innovation?