Every day of Phase III delay costs roughly $56,000, and much of the signal sponsors pay for is lost to three sources of noise that are largely within our control: patient attrition (Phase III dropouts frequently exceed 30%), measurement variance in subjective endpoints (placebo response of 20–40% is the norm in recall-based PROs), and unmeasured environmental exposure (light is still captured, if at all, by a checkbox).
This session presents a practical framework for addressing each source with measurement rather than molecules, combining behavioral-science eCOA with sensor-based digital endpoints — ScratchSense for continuous itch and sleep quantification, and RaySense for UV, visible, and infrared exposure. The framework is applicable across dermatology, pruritus-driven indications (atopic dermatitis, CKD-associated pruritus, chronic urticaria, prurigo nodularis), lupus, chronobiology, and photosensitive-drug safety programs. The session includes a live ScratchSense demonstration showing the gap between recall-based itch reporting and continuous objective measurement.
Attendees will:
- Understand how attrition, endpoint variance, and environmental exposure each inflate clinical trial sample size and timelines
- Learn how behavioral-science eCOA and continuous sensor-based endpoints reduce measurement noise and required sample sizes
- Examine real-world retention and measurement outcomes, including a recent 28-week dermatology program with 99% retention versus an ~80% benchmark
- See a live ScratchSense demonstration of continuous scratch capture versus patient-recalled itch