We challenge the narrative around agentic AI and separate genuine capability from rebranded automation, so leaders can make decisions grounded in reality, not marketing
- Where autonomy genuinely exists today and where it does not
- Why most “agents” are still tightly constrained systems
- The risks of overestimating capability in high-stakes environments
- Is the UK market ready for full adoption of AI and how does it compare to the rest of Europe
- Practical and concrete ideas of how to implement AI for efficiency
- How to evaluate and prioritise investments
- The payback period: what owners and operators want to see
- How to ACTUALLY use AI in your hotel
- Identifying the potential threats such as cyber security, loss of human touch and vendor lock-in and opaque models
Senior industry representative
- Human vs digital: where UK guests prefer people or self-service
- Omnichannel, not overload: connect channels without spamming guests
- Future lobby: rethinking space and service around automation
- Personalisation vs privacy: use data responsibly under UK GDPR
- Proven ROI: focus on tech that cuts cost and improves quality
Senior industry representative
- Automation vs augmentation: where AI should replace tasks not people and where human touch wins
- Where it pays back fastest: UK labour economics and the roles/processes most suited to automation
- What’s working on the ground: best practices from operators using workforce tech —plus robots/AI: genuine game changers or expensive gimmicks?
- Proving impact and getting teams onboard: productivity, service quality and retention metrics
Senior industry representative
Senior speaker, Zonal Retail Data Systems
