Archives: Agenda
Networking Break
Beyond Check-In – Building a Mobile-First Guest Journey
Challenging the Giants: How a Smaller Hotel Chain Integrated CDP + CRM/CRS + PMS to Compete at Scale
- Competing in hyper-saturated markets against global brands—and why we built a proprietary CRM/CRS and PMS to control our guest data and execution.
- CDP as the “brain” of the stack: practical lessons from integrating the CDP with in-house systems to unify profiles, activate data across channels, and improve decisioning.
- From collection to personalization: progressing from basic data gathering to advanced segmentation and scalable, targeted guest experiences—what worked, what didn’t, and what others can replicate
Registration & Networking Breakfast
CIO Keynote Address – Laying Out Your AI Strategy Roadmap – Trends, Hype and Truly Effecting Transformation
Beyond Automation: Mapping the Employee’s Digital Care Journey
- Start backstage: Redesign the employee digital care journey and internal processes first to enable consistently exceptional service
- Don’t just add more tasks: Drive impact through smarter, digitized ways of working—simplifying, automating, and guiding work rather than increasing workload
- Align the application landscape to real operational workflows, with a practical walkthrough of key screens and end-to-end flows
Panel Discussion: CDP, CRM & PMS: Cutting Through the Noise in Hotel Data Management
- From siloed chaos to smart data: How hotels can unlock AI’s real value
- CDP vs CRM: What’s essential for centralisation?
- How to have an effective data strategy and drive value?
- Breaking silos for smarter revenue & operations
- Practical ROI: how clean, unified data improves RevPAR & efficiency
Moderator: Nicholas Wyatt, Foodservice & Tourism Director, GlobalData