Just Drinks presents: The Innovation in Non-Alcoholic Beverages Conference 2023

The Just Drinks' Innovation in Non-Alcoholic Beverages Congress is an industry-leading forum focusing on product innovation and future trends in the soft drinks sector.

19 - 20

September

2023
  • London, UK
  • Free

Why attend?

WHAT TO EXPECT FOR 2023?

Hear from some of the biggest and most innovative brands in your market. Learn what is round the corner in terms of future trends, NPD, product innovation and opportunities for growth. Hear from a mixture of the biggest brands including as well as new and upcoming disruptors. Equip yourself for the next 12 months by hearing about new trends in flavours, product types, growth areas and understanding what consumers want.

150+

Attendees to meet each year

15+

Exhibitors to meet each year

75+

Speakers

25%

Attendees at Director+ level

150+

Attendees to meet each year

15+

Exhibitors to meet each year

75+

Speakers

25%

Attendees at Director+ level

See What It's All About

2022 Agenda

  • 19 Sep 2023
  • 20 Sep 2023
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8:20 AM

Chair’s Opening Remarks

Speakers

8:30 AM

How to Navigate a Sustainable Future for Beverage Packaging

  • What is sustainability for our industry and why does it matter?
  • Beverages in revised EU packaging regulation
  • One industry example of how to navigate

Speakers

9 AM

Beyond the Bottle: The Digitalization of Beverage Consumption for an Innovative Drinking Experience

  • Digital dispensing systems enable new business models
  • Digital technologies enhance consumer engagement
  • Advanced equipment offers new product experience

Speakers

9:30 AM

A Way to Deliver Successful Innovation Through Human Centred Design Thinking Approach

  • Understanding the principles of design thinking
  • How does human centred design get you to a more successful innovation
  • Case studies that demonstrate this approach well

Speakers

10 AM

Fuel Your Body for An Active Lifestyle

  • Active lifestyle and non-alcoholic beverages: market & consumer trends
  • Bringing Tate & Lyle’s nutrition expertise to you
  • Taste is King – Balancing sweet taste and healthfulness
  • Taste, flavor and mouthfeel consumers love
  • Practical examples in beverage applications

Speakers

10:30 AM

Morning refreshments and networking

11 AM

Meeting Consumer’s Functional Needs, Today and Tomorrow

  • Functional drinks categories – such as Energy Stimulation, Isotonic Sport, Iced Coffee and Protein Shakes – are amongst the largest and fast growing product categories in the UK soft drink market, but there is still considerable potential for future growth
  • Although Energy Stimulation is worth £1.1bn, total shopper penetration is less than 20% and this is despite 70% of UK adults reporting feeling tired more than half of the time. Clearly there is a big opportunity to better energise the UK consumer
  • Adrian Hipkiss will show you how Functional Drink categories can drive considerable future growth by being more relevant to more people, and to better their needs and usage occassions

Speakers

11:30 AM

Reserved for Sponsor

12 PM

Growing for Good, Naturally Sweet Beverages

  • A brief history of sugar reduction in beverages
  • Where we are today with the sweeteners toolbox
  • What the future might bring in terms of novel sugar reduction enablers

Speakers

12:30 PM

The Future of Functional Drinks

  • Little drinks, big dreams – innocent has big drams to keep people healthy while making sure our communities and our planet is healthy too
  • Future of functionality – innocent are creating functional little drinks, but what will functionality mean in the future?

Speakers

1 PM

Lunch and networking

2 PM

Inspiring Paired to Perfection Beverages

  • With more consumers reducing their alcohol in-take, there is a growing opportunity for non-alcoholic beverages and soft drinks to deliver a more sophisticated taste, pairing with different cuisines
  • Using analytical methodology and expertise Synergy are able to identify key aroma compounds classic cuisines and develop flavour pairing maps which can help beverage manufacturers develop perfectly paired beverages
  • Developing less sweet beverages with under-lying savoury notes which scientifically pair with cuisines can improve the taste experience for the consumer
  • During the session you will get to taste different cuisines alongside perfectly-paired drinks!

Speakers

2:30 PM

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

  • Discussing the various processes that go into the creation of non-alcoholic beverages, from idea conception to the actual materialisation of the product
  • Understanding the challenges associated with creation of non-alcoholic beverages, i.e., meeting legal compliances, consumer demands, market regulations and standards
  • Analysing the importance of authenticity and familiarity when it comes to the creation of innovative non-alcoholic beverages

Speakers

3:15 PM

How Can Label Choice Improve Packaging Sustainability?

  • Collaboration across the value chain to achieve a circular economy
  • How can you reduce the footprint of your labels?
  • Communicate your positive climate action
  • New sustainable innovations
  • Bio Meg for next generation of PET bottles

Speakers

3:45 PM

Afternoon refreshments and networking

4:15 PM

Can you Innovate Your Way Out of Irrelevance?

  • What happens when you’re not ‘bang on trend’?
  • What can you do when trends are seemingly going against you?
  • Remember the days when people loved dairy?
  • How can it now navigate its way through the movement towards plant based altenratives?

Speakers

4:45 PM

CBD Drinks Gain Mass Popularity, but Are They Here to Stay?

  • As the fastest growing new category in beverage innovation, CBD has hit mainstream distribution (with 1/5 UK adults having tried CBD).
  • TRIP will share insights on CBD as a powerful functional alc-alternative landscape as well as opportunities to scale through brand building and consumer community

Speakers

5:15 PM

The Innovator’s Sweetness Dilemma

  • With the drumbeat of sugar reduction continuing to grow, new beverage brands must be thoughtful about product formulations meeting consumer expectations for taste, calories and sweetness
  • This presentation will feature interviews with two new beverage brands who are in the building stage of their business
  • They will discuss their approach from concept to launch and how sugar reduction and sweetener choice impacted their product design and value proposition

Speakers

5:45 PM

Close of Conference

Drinks Reception Sponsored by Sweegen

8:20 AM

Chair’s Opening Remarks

  • Chair: James Beeson, Deputy Editor, Just Drinks

Speakers

8:30 AM

Roundtable

 

 

Roundtable 1: Beyond the Bottle: The Digitalization of Beverage Consumption for a New Engaging and Sustainable Drinking Experience

 

 

 

Roundtable 2: The Merging of Non-Alcoholic and Functional Beverages with Alcoholic Drinks in Adult Social Moments

 

 

 

Roundtable 3: Improve and Modify Taste, Freedom to Innovate – Stevia Based Flavours

 

Paolo Cavalsassi, Managing
Director Celli North America – Head of Global Account Sales, Celli Group
Craig Hutchison, Founder and CEO,
Mindful Brands
Greet Vandeputte, Category Development Manager Bakery Beverages Confectionery Food & Beverage Solutions Europe,
Tate & Lyle
Valerie Vandaele,
Category Technical Manager for Beverage and Confectionary Europe, Tate
& Lyle
     

10 AM

Normalising Zero Alcohol Products to Help Consumers Moderate

  • Introducing Heineken’s Brew a Better World Programme and the commitment to ensure there is ‘Always a Choice’ for consumers
  • How we believe that bringing zero alcohol products on to the bar alongside other beer taps in pubs – and making it widely available in hundreds of establishments – will bring an end to the notion that you’re ordering something ‘different’ when opting for an alcohol-free beer
  • How making use of high profile commercial partnerships in the promotion of zero alcohol products can further help mainstream zero alcohol products to the vast majority of
    consumers

Speakers

10:30 AM

Botanical and Functional Drinks: A New Evolution of Drinks

  • Exploring how botanicals, such as lavender, hibiscus, elderflower, have become mainstream in the beverage industry (soft drinks, CBD beverages, mocktails, non-alcoholic spirits, etc.) and assessing their commercial potential
  • Analysing how different floral/fruit/spice/herb flavourings appeal to consumers’ curiosity and have seen an increase in consumer consumption
  • Investigating how botanicals together with advancements like natural sugar reduction technologies can help consumer demands for healthier and more natural products

Speakers

11 AM

Morning refreshments and networking

11:30 AM

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

  • Understanding where commercial and innovation opportunities lie within the non-alcoholic beverages despite the current saturation of new brands
  • How to create competitive and innovative products that promote consumer trust and loyalty, and meet legal compliance and market standards
  • Investigating the challenges associated with creating competitive and innovative products, and assessing the best strategies to achieve commercial success

Speakers

12 PM

Early-Stage Beverage Investment

  • What early-stage beverage companies should consider when seeking investment
  • Key indicators of success in early-stage beverage investments
  • What makes a successful pitch for early-stage beverage investments

Speakers

12:30 PM

Innovate For Success. How to Tap Into What Consumers Want From No and Low Alcohol Products

  • What early-stage beverage companies should consider when seeking investment
  • Key indicators of success in early-stage beverage investments
  • What makes a successful pitch for early-stage beverage investments

Speakers

1 PM

Lunch & Networking

2 PM

Sustainability in a Glass: Healthy Drinking While Respecting Nature

  • Which role does sustainability play in non-alcoholics?
  • Consumers are becoming increasingly more aware of environmental issues and make decisions about what they buy based on the impact the product has on the planet
  • Exploring how companies are beginning to feel this change of preferences. This has inspired them to start a number of initiatives to meet the demands for more sustainable practices

Speakers

2:30 PM

How Costa is Innovating to Expand the RTD Coffee Category

  • What’s hot and what’s not in Coffee: Coffee innovation trends in the UK
  • How Costa is meeting more consumers needs across new consumption occasion
  • How Costa is uniquely placed to drive category expansion

Speakers

3 PM

Afternoon Break & Networking

3:30 PM

The Future of Grown-Up Drinking – Consumers or Brands to Lead the Way?

  • Consumer choice of no/low drinks has grown rapidly over the past years
  • Lifestyle trends drive product development, but consumers’ choices have depended a lot on the brands’ interpretation of those trends
  • Which has resulted almost in monopolisation in the space, where the established brands are buying out spaces in bars and retails
  • What’s the discussion like today among consumers and can we see a shift in the development process?
  • Who is to determine the future of grown-up drinks, the market or the producers?

Speakers

4 PM

Innovation as a One-Product Brand

  • How do you innovate when you are focussed solely on one product?
  • Launching in draught: elevating the experience for alcohol-free drinkers
  • Innovation and our approach to marketing. Break Rules. Honour Traditions

Speakers

4:30 PM

Close of Conference

2022 Speakers

Select a speaker to learn more

Back
JAMES BEESON
Deputy Editor, Just Drinks

Session Details:

Chair’s Opening Remarks

2023-09-19, 8:20 AM

Session Details:

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

2023-09-19, 2:30 PM

Session Details:

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

2023-09-20, 11:30 AM

Session Details:

Chair’s Opening Remarks

2023-09-20, 8:20 AM

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MARK CUMMING
Head of FMCG, Costa Coffee

Following 5 years with The Nielsen Company, Mark has spent the last 12 years working for Coca-Cola European partners in a number of different roles including Strategy & Insights, Category, Shopper Marketing and Revenue Growth Management. More recently, Mark is Commercial Development Director looking after Category Management & Shopper activation across all channels

Session Details:

How Costa is Innovating to Expand the RTD Coffee Category

2023-09-20, 2:30 PM

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JAMES CRAMPTON
Corporate Affairs Director, Heineken

Session Details:

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

2023-09-20, 11:30 AM

Session Details:

Normalising Zero Alcohol Products to Help Consumers Moderate

2023-09-20, 10:00 AM

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Halak Parikh
Global Innovation Controller, FBWO, Britvic PLC

Session Details:

A Way to Deliver Successful Innovation Through Human Centred Design Thinking Approach

2023-09-19, 9:30 AM

Session Details:

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

2023-09-19, 2:30 PM

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DR. ZAFER GEZGIN
Principal Scientist, Suntory Beverage & Food Europe

Session Details:

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

2023-09-19, 2:30 PM

Session Details:

Growing for Good, Naturally Sweet Beverages

2023-09-19, 12:00 PM

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Abigail Kelly
Head Of Marketing & Insights, Crediton Dairy

Session Details:

Can you Innovate Your Way Out of Irrelevance?

2023-09-19, 4:15 PM

Session Details:

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

2023-09-19, 2:30 PM

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Adrian Hipkiss
Marketing & International Business Director, Boost Drinks

Session Details:

Meeting Consumer’s Functional Needs, Today and Tomorrow

2023-09-19, 11:00 AM

Session Details:

Panel Discussion: Creating New Innovative Non-Alcoholic Beverages

2023-09-19, 2:30 PM

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TOMAS OTERO
Investment Associate, ZX Ventures

Session Details:

Early-Stage Beverage Investment

2023-09-20, 12:00 PM

Session Details:

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

2023-09-20, 11:30 AM

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Craig Hutchinson
Founder and CEO, Mindful Brands

Session Details:

Botanical and Functional Drinks: A New Evolution of Drinks

2023-09-20, 10:30 AM

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Daniel Khoury
Co-Founder, TRIP

Session Details:

CBD Drinks Gain Mass Popularity, but Are They Here to Stay?

2023-09-19, 4:45 PM

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Social Links:

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Olivia Ferdi
Co-Founder, TRIP

Session Details:

CBD Drinks Gain Mass Popularity, but Are They Here to Stay?

2023-09-19, 4:45 PM

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Eugenio Muraro
Founder & CEO, MeMento

With over 15 years of Sales & Marketing experience, in 2017, as a result of an innovative project awarded by MBA Executive of the MIP Politecnico di Milano, Eugenio launches MeMento, the first Mediterranean Distilled Non-Alcoholic Blend designed to be mixed in cocktails.

Eugenio is an active member of the Low and No ABV community, and with his brand participates as a speaker to the mist influential world industry summits.

Session Details:

Sustainability in a Glass: Healthy Drinking While Respecting Nature

2023-09-20, 2:00 PM

Session Details:

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

2023-09-20, 11:30 AM

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Jill Ngo
Sweet Goods Applications Manager, Synergy Flavours

Session Details:

Inspiring Paired to Perfection Beverages

2023-09-19, 2:00 PM

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VICKY BERRY
Senior European Business Development Manager , Synergy Flavours

Vicky Berry is the Senior European Business Development Manager at Synergy Flavours, leading business development for the beverage and nutrition markets. Vicky has been at the forefront of Synergy’s innovation pipeline, providing the latest market insights to support future focus areas and developments. Working with colleagues across geographies, Vicky has a key role in the expansion of Synergy’s natural extracts and essences platform which includes the latest product launches; Inspiring Fruits and Hop essences. An important function of the position is collaborating closely with customers, providing market insights and trends to help them stay one step ahead of the competition.

Session Details:

Inspiring Paired to Perfection Beverages

2023-09-19, 2:00 PM

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CHARLOTTE SPITZNER
Flavour Research Analyst, Synergy Flavours Ltd

Charlotte Spitzner is a Flavour Research Analyst at
Synergy
Flavours, performing extraction and analysis on flavours, foods and drinks. Charlotte uses a large variety of analytical tools and equipment to identify and quantify individual flavour compounds making up an aroma and gaining insights into the complexity of flavour which can then help the Flavour Creation team to create the best flavours possible. Within large-scale research projects, Charlotte also investigates more complex areas of interest like shelf life or taste compounds in a variety of different applications and products. The outputs of such research ensure that
Synergy
stays ahead of the competition and can satisfy customers demand for market leading flavour solutions.

Session Details:

Inspiring Paired to Perfection Beverages

2023-09-19, 2:00 PM

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ROBIN SLATTER
Scouting & Exploration Leader, Innocent Drinks

Session Details:

The Future of Functional Drinks

2023-09-19, 12:30 PM

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Hans Van Bochove
Head of Public Policy Centre, The Coca-Cola Company European

Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Session Details:

How to Navigate a Sustainable Future for Beverage Packaging

2023-09-19, 8:30 AM

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GREET VANDEPUTTE
Category Development Manager Bakery Beverages Confectionery Food & Beverage Solutions Europe, Tate & Lyle
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VALERIE VANDAELE
Category Technical Manager for Beverage and Confectionary Europe, Tate & Lyle
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Ara Carvallo
Portfolio and I&D Director, Distill Ventures

Session Details:

Panel Discussion: How to Become and Stay Competitive Amid the Saturation of Non-Alcoholic Beverages

2023-09-20, 11:30 AM

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Emilie Sans-Verloo
Technical Support Manager Beverages Europe, Tate & Lyle

Session Details:

Fuel Your Body for An Active Lifestyle

2023-09-19, 10:00 AM

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IEVA LAURIE
PhD R Nutr, Principal Nutrition Scientist EMEA, Innovation and Commercial Development, Tate & Lyle

Session Details:

Fuel Your Body for An Active Lifestyle

2023-09-19, 10:00 AM

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Stefano Pistoni
Senior Manager, Business Development in Wine, Spirits & Beverage, EMEIA region

Stefano Pistoni, Senior Manager, Business Development in Wine, Spirits & Beverage, EMEIA region at UPM Raflatac. With more than 25 years of experience in the packaging industry, in his role he sees himself as a privileged spectator of the packaging and design community. Stefano collaborates with the global wine and spirits brands and most prestigious packaging design agencies. Over the years he has collaborated in several projects related to sustainability and circular economy, such as ”Project RafCycle”, and he is collaborating with "Circular Wine" platform in Italy, and IED Istituto Europeo del Design.

Session Details:

How Can Label Choice Improve Packaging Sustainability?

2023-09-19, 3:15 PM

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Michael Brennan
Consumer and Shopper Insight Manager, Heineken UK Limited

Michael Brennan is a Consumer and Shopper Insights Manager at HEINEKEN, working on research within the business related to the Beer category and the off-trade.

Session Details:

Innovate For Success. How to Tap Into What Consumers Want From No and Low Alcohol Products

2023-09-20, 12:30 PM

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James Wilkinson
Enterprise Account Director,Toluna

James works with Toluna clients to democratize research through a seamless blend of proprietary research technology, integrated panel, deep sector expertise across the globe and an agile service model. He builds close relationships to ensure brands maximize their ROI with Toluna and leverage the platform and service model to meet their local and global strategic goals. Prior to joining Toluna, James had over 20 years of experience working in technology businesses to provide companies with the insights and analysis to enable data-driven decision-making, working with finance, supply chain, HR and marketing.

Session Details:

Innovate For Success. How to Tap Into What Consumers Want From No and Low Alcohol Products

2023-09-20, 12:30 PM

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Emma Heal
Managing Director,Lucky Saint

Emma is Managing Director of Lucky Saint, the multi-award winning 0.5% superior unfiltered lager listed in +2500 bars/pubs and restaurants across the UK in bottle and on draught. Emma has worked in consumer goods for 20 years across Europe and Africa: in the blue chips of Tesco and Diageo, and grown fledgling brands into household names such as innocent and Graze. It is the gritty challenging world of scaling start-ups that Emma loves and the reason she joined founder of Lucky Saint Luke Boase as MD in February 2020. Emma has 2 young girls and is a passionate advocate of championing women in industry: as an Ambassador for Retail Week’s Be Inspired programme and Steering Group Member for The Grocery Girls.

Session Details:

Innovation as a One-Product Brand

2023-09-20, 4:00 PM

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Luke Boase
Founder, Lucky Saint

Luke Boase is the founder of Lucky Saint, the UK’s award-winning 0.5% Superior Unfiltered Lager. The brand launched in October 2018, however the story of creating this exceptional alcohol-free beer started much, much, earlier.

Way back in 1842, in the city of Pilsen in the Czech Republic, a revolution happened. Following years of sub-standard beer, a group of residents undertook to brew their own beer. That beer was unlike any beer-style that had been brewed before: golden in colour, crisp, dry and refreshing. Pilsner was born. And it has gone on to influence 80% of the beer we drink today, what we know as lager.

Fast forward to 2016, and the world has a drinking problem. So Luke had a thought: what if all the occasions on which he drank lager, could come with... or without alcohol?

Even in 2016, this was an unlikely idea. While alcohol-free beer was nothing new, it had never gained wide appeal. But against the advice of many, including one particular industry leader who suggested making fizzy sodas would be a better idea, he set out to discover just how hard it would be to brew a great tasting alcohol-free lager. And then build a brand that would empower people to drink it.

He spent the next two years working with six different brewers in three different countries, with this singular mission in mind. Ultimately joining forces with a 400 year old brewery in Bavaria who shared his passion for brewing beer of the highest quality.

Lucky Saint is a 0.5% Superior Unfiltered Lager. It’s brewed in accordance with German Purity Law, Reinheitsgebot, using the four natural ingredients you are supposed to find in a classic pilsner: Bavarian spring water, pilsner malt, Hallertau hops, single use yeast. That’s it, there’s no flavourings, no additives, no adjuncts. It is fermented for two weeks, and cold stored (or ‘lagered’) for a further four weeks, just like that original pilsner in 1842. And then it’s left unfiltered to retain as much flavour and character as possible. They call it heritage brewing for modern drinking.

Lucky Saint launched in October 2018 and has achieved wide success. It is listed leading on-trade accounts including 30 Michelin starred restaurants, some of the best bars in the world and some of the most brilliant local pubs. It is regularly voted the best alcohol-free lager, it was welcomed as the British Beer and Pub Association’s first alcohol free member and is on the journey to be accredited as a B-corporation.

Luke is driven by an entrepreneurial, and sometimes obsessive, curiosity for solving problems. Having worked across a range of industries from advertising, through fund management to oil & gas, solving the world’s drinking problem became that obsession in 2016. He lives in London with his wife and two young daughters.

Session Details:

Innovation as a One-Product Brand

2023-09-20, 4:00 PM

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Timo Suomela
Director, Stevii

Session Details:

The Innovator’s Sweetness Dilemma

2023-09-19, 5:15 PM

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Michael Halvorsen
Senior Director, Business Development EMEA, Sweegen

With 25 years of experience at the forefront of Global sales, marketing, and business development for Beverage, Dairy, Bakery, Confectionery, Food Ingredients, Food Flavours, Food Service FMCG / Private Label, Retail, HIS (High Intensity Sweeteners) Next generation Natural Sweeteners, Natural Flavours. Using pioneering and exciting new technologies to produce sustainable F&B taste solutions Sweegen is your preferred partner to work with. 

Session Details:

The Innovator’s Sweetness Dilemma

2023-09-19, 5:15 PM

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Mark Brenton
Research Director, Toluna

Mark is a Research Director at Toluna, with responsibility for providing clients with recommendations on project design, analysis & reporting, ensuring the overall quality of work meets the high standards expected.​ Mark works with a diverse range of clients across the consumer-packaged goods sector, including in the beverages category.  Mark joined Toluna 6 years ago, having spent the rest of his prior career in client-side research roles so he brings a real client-side perspective to any projects he leads.

Session Details:

Innovate For Success. How to Tap Into What Consumers Want From No and Low Alcohol Products

2023-09-20, 12:30 PM

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Paul Courtney
Product Development Director EMEA/APAC , Sweegen

Session Details:

The Innovator’s Sweetness Dilemma

2023-09-19, 5:15 PM

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Paolo Cavalsassi
Managing Director Celli North America - Head of Global Account Sales, Celli Group

Paolo joined Celli Group back in February 2017 as Group Commercial Director. Prior to that he had he managed two start up (HR and IT Security) prior to join Microsoft, we’re for 12 years he had the chance to lead teams and initiative across more than 30 Countries and living in Europe and in the USA. He is currently the Americas Regional Director and leads the Global Account Sales Team.

Session Details:

Beyond the Bottle: The Digitalization of Beverage Consumption for an Innovative Drinking Experience

2023-09-19, 9:00 AM

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Cesare Schiatti
Digital Business Developer Manager, Celli Group
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