Just Drinks presents: The Innovation in Non-Alcoholic Beverages Conference 2023

Book now and save up to £300! Early Bird ends 30th June

19 - 20

September

2023
  • The Waldorf Hilton London
  • Ticketed
  • Why attend?
  • Agenda
  • Speakers
  • Plan Your Visit
  • Sponsors
  • Media Centre
  • Why partner?
  • Contact Us

Why attend?

What is new for 2023?

100+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

25%

Attendees at Director+ level

100+

Attendees to meet each year

15+

Exhibitors to meet each year

20+

Speakers

25%

Attendees at Director+ level

Agenda

  • 19 Sep 2023
  • 20 Sep 2023
Expand All

Streams

Stream one

Innovating through Strategies & Growth

Stream two

No & Low

12 PM

Innovation Beyond Ingredients: One Product Wonder or Stellar Seller?

  • Streamlining portfolios to maximise product reach and brand potential
  • Innovating beyond ingredients to extend the longevity of a single product through strategy
  • Creating momentum and accessibility to push a product to optimum sales levels
  • Focussing on pockets of opportunity in the no and low category to maximise market penetration
  • Capturing brand personality to push product as a category leader

Speakers

12:30 PM

Reserved for C02 Sustain

12:45 PM

The Innovative Edge in No & Low

  • Using innovation through technology and ingredients to stand out from the crowd
  • Identifying key indicators of success in early-stage beverage investments cross category
  • Understanding the key factors of commercialisation when it comes to marketing and conquering in a highly saturated market

Speakers

1:15 PM

Lunch and networking

2:15 PM

Normalising No and Low to Help Consumers Moderate

  • Category insights Non-Alcoholic Beer & Trends non-alcohol in general
  • Learnings 5 years after launch of Heineken® 0.0
  • Heineken® 0.0 existing case study best practice Poland

Speakers

2:45 PM

Reserved for Sponsor

3:15 PM

Trends and Innovation in Non-Alcoholic Start-Ups

  • Non-alc is a booming space that is showing no signs of stopping.
  • How non-alc start ups are standing out in the space.
  • How brands are using innovation to create their liquid.

Speakers

3:45 PM

Reserved for Sponsor

4:15 PM

Afternoon refreshments and networking

4:45 PM

The New Wave of Non-Alc: Functionally Fabulous

  • Looking at the growing use of nootropics and adaptogens in no and low beverages to understand the demand for fun, intrigue, and function
  • Using new, unknown (e.g mushrooms) and more commonly known ingredients (coffee) to add an edge to the non alc offering and a benefit to the consumer
  • Changing consumer perception of price and value through the use of functional ingredients to bring premium offers to market
  • Staying innovative despite regulatory controls to bring variety and excitement to the category
  • Understanding the consumer’s desire for a credible beverage that opens up opportunity to mood altering concepts

Speakers

5:30 PM

Close of Conference

Drinks Reception Sponsored by Sweegen

8:50 AM

Chair’s Opening Remarks

Speakers

9 AM

Lessons Learnt from Rockstars with Energy for Creative Success

  • Taking inspiration from energetic brands and leading personalities to reenergise the beverage category
  • Understanding the importance of creativity and innovation to combat the potential effects of a recession
  • Reimagining the future of marketing to gain a head start on innovative and winning brand growth strategies
  • Finding your marketplace and speaking your consumer’s language to gain a competitive edge and loyal fanbase in a highly saturated beverage industry

Speakers

9:30 AM

Reserved for Ingredion

10 AM

Aging with Grace: Innovating through Functional and Medical

  • Using nutritional functional aging lessons from medical nutrition to offer beverages that give Quality of life years
  • Focusing on the ultimate human desire to create products that prevent and improve medical and debilitating conditions of aging
  • Understanding consumer behaviours to expand innovation in the aging and medical nutrition categories
  • Finding the key to “cracking” an “uncrackable” market to increase accessibility and consumption of functional beverages
  • Untapping the potential of an under exploited category to create a portfolio that goes above and beyond

Speakers

10:30 AM

Reserved Tate and Lyle

11 AM

The R&D Innovation Journey: developing and launching successful NPD

  • Leveraging brand, tradition and innovation to thrive in a crowded market
  • Keeping consumers at the heart of innovation, to unlock creativity and identify opportunity.
  • Partnering with R&D, different approaches to innovation from creating great NPD briefs to identifying success criteria.
  • Leveraging trends & foresight to creating a long-term  science pipeline to support and develop the innovation portfolio

Speakers

11:30 AM

Morning refreshments and networking

12 PM

Driving innovation through legacy brands

  • Creating a portfolio that offers consumers choice and meets evolving demand
  • Tapping into brand equity to bring new products to life
  • Understanding the repurchasing formula to avoid fad trends that are one hit wonders

Speakers

12:30 PM

Reserved for Sponsor

12:45 PM

Story Innovation: Buying into the Brand

  • Differentiating with storytelling and branding to stand out in a saturated market
  • Competing with the big players to carve out market share
  • Creating an instinctive and memorable brand to gain worthy positioning in the industry
  • Tapping into marketing and creativity to create a loyal consumer base

Speakers

1:15 PM

Lunch and networking

2:15 PM

To Innovate or Not to Innovate? That is the Question

  • Looking at the impact of the economic downturn on innovation in beverages to make the right choice on portfolio development
  • Scaling back on product offerings to capitalise on successful beverage options
  • Considering the effects of inflation to drive smarter innovation decisions
  • Understanding top consumer concerns and desires to develop a portfolio that ticks all the boxes

Speakers

2:45 PM

Reserved for Sponsor

Speakers

3:15 PM

From Near Barred to All Starred: CBD Gains Traction Cross-Category

  • Pushing a “niche” ingredient to wider categories to go mainstream
  • Experimenting with CBD in on-trade and off-trade to create more tailored drinking experiences
  • Innovating with CBD in the soft drinks category to create a loyal fan base with a wider audience
  • Innovating with drinks categories to bring CBD to greater market share and cater to growing wellness trends

Speakers

3:45 PM

Reserved for Sponsor

4:15 PM

Afternoon refreshments and networking

4:45 PM

PANEL Killing Innovation: The Dark Side of the Green Agenda

No one can deny the increasing importance of packaging in the beverage industry. With new DRS schemes coming up in the UK, taxes on unsustainable materials and the push for lower carbon footprint, the sustainability agenda is pushing innovation through new hoops and restrictions. But how does this impact the smaller brands who want to make their mark on the world and what is the knock-on effect sustainability regulations have in terms of innovation in flavours, portfolio, and design etc.

Speakers

5:30 PM

Close of Conference

Drinks Reception Sponsored by Sweegen

3 PM

Innovating for a Greener Future

  • Looking at ways to innovate packaging to promote a eco-friendly solutions
  • Understanding how sustainability inspires the purchasing choice of the consumer to innovate and create packaging that sells but doesn’t harm
  • Understanding the consumer trend surrounding ethical sourcing to create products with low environmental impact
  • Paving the way for innovative packaging to comply with sustainability regulations
  • Using unique and creative packaging to encourage brand loyalty and favourability

Reserved for Sponsor

8:20 AM

Chair’s Opening Remarks

  • Chair: James Beeson, Deputy Editor, Just Drinks

Speakers

8:30 AM

Roundtable

Roundtable 1: Reserved for Synergy

 

Roundtable 2: Roundtable 3: Reserved for Sponsor

 

Brand extensions - friend or foe to the growth of alcohol-free.

Sharing our latest research - Drinks For Everyone - we will open a discussion about the changing market, consumer behaviour and the impact on policy and regulation. Is there a way that all parts of the alcohol-free sector can work together to encourage growth?

Laura Willoughby, Co-Founder, Clubsoda

10 AM

Soft Drink Aisle of the Future and The Role of Innovation

  • Evolution of the soft drinks aisle to cater to changing consumer expectations
  • Engaging shoppers in innovation at fixture and whilst shopping online.
  • Will some themes dominate innovation in the future – collaborations, functionality, LEs
  • How will sustainability drive soft drinks innovation of tomorrow

Speakers

10:30 AM

Reserved for Sponsor

11 AM

Readily Expressed & Ready to Impress: Innovation in RTD for Convenience & Growth

  • What’s hot and what’s not in RTD: Convenience, energy, flavour, function
  • Looking at innovation across the RTD range cross category to identify areas of opportunity
  • Considering value in ingredients vs value in price in an age where wellness and recessions prevail the consumer mind to decide on which areas to innovate
  • Creating offers that uniquely place brands to drive category expansion

Speakers

11:30 AM

Morning refreshments and networking

12 PM

Mystical Monsters & Adventurous Ingredients: Beyond the Norm

  • Challenging the status quo through innovation and creativity to bring excitement to market
  • Spearheading the health and sustainability movement in the children’s niche to satisfy the growing concern for the future
  • Adding a twist to the traditional with “refined” flavours and ingredients to expand the children’s palate in beverage options
  • Using the power of story-telling and infusing fun and vibrancy to create a brand that’s loved by the tall and small
  • Relaunching and innovating to stay relevant in a saturated market

Speakers

12:30 PM

15-minute Spotlight (Reserved for Sponsor)

Speakers

12:45 PM

Clean Mixing, Quick Serving, One Size Doesn’t Fit All: Innovation in Drinks Outside of Flavour Profiles

  • Innovating in traditional flavour profiles, by sourcing ethical, organic and local ingredients for a more premium (and tasty!) serve
  • Reaching different spaces in the soft drinks sector to maximise consumer reach
  • Focussing on formats instead of flavour to explore innovative ways to stand out in a saturated market
  • Playing with format and delivery to catering to a variety drinking occasions wanted by today’s consumer
  • Taking inspiration from nostalgic brands and flavour profiles to clear up headspace for new areas of innovation
  • Giving more choice to consumers outside of the flavour profile to tap into consumer priorities through format

Speakers

1:15 PM

Lunch & Networking

2:15 PM

Panel: How to Get the Innovate Edge in a Market of Vast Choice

  • Where do you find real inspiration for creating new innovative beverages?
  • In an era of health and eco-friendly awareness, should innovation stay closer to home to reduce product footprint and support local produce?
  • Where is the focus in innovation in 2023 in the beverage industry?
  • With no and low and mixers, the lines can get blurry when it comes to category and audience, what are the key considerations when it comes to creating a beverage that may have multiple uses or fit several drinking occasions?
  • How important is the role of the soft drinks industry in influencing the no and low market and vice versa?
  • What should we consider as trailblazing when it comes to innovation in beverages?

Speakers

3 PM

Innovating for a Greener Future

  • Looking at ways to innovate packaging to promote a eco-friendly solutions
  • Understanding how sustainability inspires the purchasing choice of the consumer to innovate and create packaging that sells but doesn’t harm
  • Understanding the consumer trend surrounding ethical sourcing to create products with low environmental impact
  • Paving the way for innovative packaging to comply with sustainability regulations
  • Using unique and creative packaging to encourage brand loyalty and favourability

Reserved for Sponsor

3:30 PM

What in the World is Happening with Flavour?

  • Understanding consumer association with flavour, function and aesthetics to provoke the emotional state and increase purchase rates
  • Knowing the consumer avatar to create a portfolio that appeals and converts to high sales
  • Monitoring flavour and functionality trends to generate a successful NPD plan
  • Helping consumers in their quest for vitality through vitamin hits to increase the psychological and physical feel-good
  • Applying buyer psychology to innovation plans to impulse brand awareness and revenue

Speakers

4 PM

Afternoon Break & Networking

4:30 PM

PANEL Is Functional Fad or Will It Function Forever?

  • Understanding the drives for more functional drinks 3 years post pandemic. Is functional here to stay?
  • Do consumers really know what vitamin hits and functional flavours they are taking and what makes them purchase a functional beverage?
  • How niche is functional or is it leaking into mass market consumption? What is driving its growth and how can brands continue to ensure that brands care about what is in a drink?
  • Looking at the beverage industry and all its variety. How can you make a drink for a mass market when innovation seems to occur in subcategories?
  • Which categories are leading the way with functional beverages / which categories are striving through functional?
  • Which ingredients are trailblazing the future of the beverage industry?
  • How can we give retailers the confidence of stocking new products with “curious” ingredients and tackle the hesitancy to provide newer functional products to consumers?
  • What can we expect of consumer spending during a recession on “non-staple” products or do functional beverages have a more significant role in a consumer’s daily life?

What do we need to understand about the drinking occasion for healthy drinks vs the adult occasion with functional drinking experience?

Speakers

5:15 PM

Reserved for Sponsor

5:45 PM

New Consumer Cravings: Shaking Up the Non-Alcoholic Beverages Category

  • Looking at increasing consumer demand across non-alcoholic beverage categories to understand new and declining trends
  • Using data to determine where to focus innovation in the non-alcoholic drinks category
  • Understanding global consumer demands to create beverages that tap into trending issues
  • Identifying consumer priorities to decide on areas for innovation in the drinks sector

Speakers

6:15 PM

Close of Conference

Speakers

Select a speaker to learn more

Back
Mark Dempsey
Global Consulting Director, GlobalData

Mark brings over 20 years experience in the foodservice, retail and FMCG sectors to GlobalData.  Mark joined the GlobalData team in 2017 following 5 years living in Canada where he was an insights leader for PepsiCo and strategy consulting leader for the NPD group.   In his role at GlobalData, Mark brings bold thought-leadership to global partners across the manufacturer, retailer and distributor segments; always striving to find new ways to create growth by positively influencing shopper behaviour.

Mark brings significant FMCG knowledge and expertise to the conference having led research around the world on topics from shopper segmentation, to category market sizing to innovation planning and the study of global best practices.

Mark will be chairing the conference whilst sharing his views on the changing nature of next generation product offerings, the demands and expectations of today’s consumer, and the innovations and trends that will shape the future…

Session Details:

Chair’s Opening Remarks

2023-09-19, 8:50 AM

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

Session Details:

Panel: How to Get the Innovate Edge in a Market of Vast Choice

2023-09-20, 2:15 PM

Session Details:

New Consumer Cravings: Shaking Up the Non-Alcoholic Beverages Category

2023-09-20, 5:45 PM

View In Agenda

Social Links:

Next speaker
Back
Debasree Dasgupta
Sr. Marketing & Innovation Director, PepsiCo

A Marketing professional with 15 years of experience across the most competitive FMCG and FMCD space across multiple geographies/cultures. Proven track record of delivering long-term sustainable growth with an ideal mix of strong strategic thinking skills coupled with deep cross-functional understanding

Session Details:

Lessons Learnt from Rockstars with Energy for Creative Success

2023-09-19, 9:00 AM

View In Agenda
Next speaker
Back
Matthew Furber
Director R&I Plant Based, Danone

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

Session Details:

Aging with Grace: Innovating through Functional and Medical

2023-09-19, 10:00 AM

View In Agenda
Next speaker
Back
Julia Straschil
Global Marketing Director & E- Commerce & Sustainability Lead

Session Details:

Mystical Monsters & Adventurous Ingredients: Beyond the Norm

2023-09-20, 12:00 PM

View In Agenda
Next speaker
Back
Adrian Hipkiss
Marketing & International Business Director

Session Details:

Readily Expressed & Ready to Impress: Innovation in RTD for Convenience & Growth

2023-09-20, 11:00 AM

View In Agenda
Next speaker
Back
Marie Fukuura
Future Growth Director, Budweiser Brewing Group

Session Details:

Driving innovation through legacy brands

2023-09-19, 12:00 PM

View In Agenda
Next speaker
Back
Penny Willson
Head of Innovation, Britvic PLC

An innovation specialist and scientist with a wealth of experience in successful product development across a number of alcoholic and non-alcoholic beverages categories in Europe and Africa. This is drawn from my work with global corporates and leading brands. I have strong technical expertise in beverage, supported by deep knowledge of consumer insights, strategy and commercial execution. At Britvic, I’m excited to be part of our drive to innovate at scale, grow exciting brands and demonstrate the strategic importance and commercial impact of a courageous and successful R&D Innovation strategy.

Session Details:

The R&D Innovation Journey: developing and launching successful NPD

2023-09-19, 11:00 AM

Session Details:

Panel: How to Get the Innovate Edge in a Market of Vast Choice

2023-09-20, 2:15 PM

View In Agenda
Next speaker
Back
Russell Goldman
Managing Director, Breakthrough Brands, Britvic

Russell is a senior commercial leader with over 20 years’ multi-channel brand-building experience in FMCG and Retail. In his current position as Managing Director of Breakthrough Brands at Britvic PLC, Russell is responsible for leading the company’s new innovation incubator division where he uses his entrepreneurial skillset and big picture thinking style to bring challenger brands to market. This includes leading London Essence from seeded launch to £12m RSV in four years; establishing it as the main challenger to Fever Tree and the fastest growing premium mixer in the UK market. He is now also responsible for the recent addition to Britvic’s portfolio- Plenish. The brand offers great alignment with Britvic’s long-term sustainability strategy Healthier People, Healthier Planet and Russell will help to grow Britvic’s offering in the fast-growing plant-based segment.

 

In addition to being a strong commercial leader, Russell is also passionate about supporting employee wellbeing, promoting self-care in the workplace and being a mindful leader. In 2019, he led a global Britvic project to reposition and relaunch Britvic’s culture and values and he is currently Chair of Britvic’s B-Seen network which champions employees with diverse abilities and disabilities.

Session Details:

The upcoming trend of innovative non/low-alcoholic alternatives

2023-09-19, 1:00 PM

Session Details:

Panel: How to Get the Innovate Edge in a Market of Vast Choice

2023-09-20, 2:15 PM

View In Agenda
Next speaker
Back
Karlijn van Ruiten
Innovation Manager Heineken, Global Commerce, HEINEKEN International B.V.

Karlijn is Global Brand Development Manager Heineken® 0.0 responsible for Strategy, Innovation & Comms for the leading Global 0.0 beer brand.

Session Details:

Normalising No and Low to Help Consumers Moderate

2023-09-19, 2:15 PM

Session Details:

The New Wave of Non-Alc: Functionally Fabulous

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Kiran Jainani
Sr. Int. Insights & Innovation Manager, Eckes-Granini Group

- An MBA from ESB Reutlingen, Germany with a focus on Strategic Marketing, Brand & Innovation Management
- A seasoned professional with more than 10 years of work experience in Strategic Marketing, R&D, Market Research, Project Management, Change Management & Innovation Management within the FMCG industry

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

Session Details:

To Innovate or Not to Innovate? That is the Question

2023-09-19, 2:15 PM

View In Agenda
Next speaker
Back
Holly Browne
Search & Insight Manager, Distill Ventures

Holly leads DV’s search agenda in identifying the next generation of founder-led spirits brands for potential investment, by staying on the pulse with evolving drinking trends and culture. Before DV she worked in food and drink retail, working on a wide range of insight projects for the UK’s leading grocers and FMCGs. Her experience gives her a great understanding of changing consumer trends and unique founder ideas which meet the lifestyles of today’s consumers.

Session Details:

Trends and Innovation in Non-Alcoholic Start-Ups

2023-09-19, 3:15 PM

View In Agenda
Next speaker
Back
Mark Livings
Co-Founder & CEO, Lyre's

Serial, multi-award winning entrepreneur and founder of a portfolio of businesses in the FMCG / CPG sector, including marketing and advertising, logistics and fulfilment, print and merchandise production. He has recruited and led high-performing executive teams across several businesses from foundation to multi-million dollar annual revenues and award-winning standing in their respective industries.

In 2019, created and founded now the world's largest, most widely available and most valuable non-alcoholic spirits company, Lyre's Spirit Co. Lyre's products have secured no less than 300 international wine and spirits awards in the first three years of availability and the prestigious non-alcoholic producer of the year in the New York Spirits Competition and a 2021 Spirited Award from the Tales of the Cocktail Foundation.

Mark's background experience is marketing focused and bridges the client / agency divide, bringing a thorough understanding of marketing strategy development and brand commercialisation for the FMCG / CPG industry.

Session Details:

The Innovative Edge in No & Low

2023-09-19, 12:45 PM

Session Details:

Panel: How to Get the Innovate Edge in a Market of Vast Choice

2023-09-20, 2:15 PM

Session Details:

The New Wave of Non-Alc: Functionally Fabulous

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Daniel Khoury
Co-Founder TRIP

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

View In Agenda
Next speaker
Back
Craig Hutchinson
Founder and CEO, Mindful Brands

Session Details:

The New Wave of Non-Alc: Functionally Fabulous

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Marie Sehlström
Co-Founder, Mindful brands

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

Session Details:

The New Wave of Non-Alc: Functionally Fabulous

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Jessamy Beeson-Jones
European Sales & Marketing Director, Karma Drinks

I've spent over 10 years successfully launching 'better for you' and ethical brands within the competitive UK FMCG space. I'm driven by making a positive impact to both people and planet, by giving consumers delicious, sustainable and responsible choices for food and drinks they love

Session Details:

PANEL Killing Innovation: The Dark Side of the Green Agenda

2023-09-19, 4:45 PM

Session Details:

Clean Mixing, Quick Serving, One Size Doesn’t Fit All: Innovation in Drinks Outside of Flavour Profiles

2023-09-20, 12:45 PM

View In Agenda
Next speaker
Back
Johnny Johnson
Founder, UNLTD.

In 2019, Johnny Johnson decided to ditch the booze after getting fed up with the sluggish feeling he got the morning after drinking a few beers. After a couple of weeks of not drinking any alcohol he started to feel great. He was sleeping better, exercising more and his mental and physical health improved. There were no negatives. It was a revelation and one he predicted would take the world by storm. But he missed the taste of his favourite tipple, so set out and explored the world of alcohol-free beers. Not being overly impressed by the options available, he made it his mission to create a new alcohol-free beer, which not only tasted delicious and looked great but was also aligned with his new health goals. 10 months later UNLTD. Beer launched! Low calories, rich in vitamins B6 & B12, low in sugar, vegan friendly and gluten free, UNLTD. truly is 'The Beer with Benefits'.

Session Details:

Story Innovation: Buying into the Brand

2023-09-19, 12:45 PM

Session Details:

PANEL Killing Innovation: The Dark Side of the Green Agenda

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Julia Kessler
Co-Founder & CEO, Nix&Kix

Session Details:

PANEL Is Functional Fad or Will It Function Forever?

2023-09-20, 4:30 PM

Session Details:

What in the World is Happening with Flavour?

2023-09-20, 3:30 PM

Session Details:

PANEL Killing Innovation: The Dark Side of the Green Agenda

2023-09-19, 4:45 PM

View In Agenda
Next speaker
Back
Laura Willoughby
MBE, Founder
Next speaker
Back
Rafael Rozenson
Founder

Session Details:

Panel: How to Get the Innovate Edge in a Market of Vast Choice

2023-09-20, 2:15 PM

View In Agenda
Next speaker
Back
Dominic Allport
Global Consulting Director - Custom Projects

Dominic has 20 years experience leading Account Management and Delivery teams within many leading insight companies including Nielsen, Mintel, Euromonitor and Which?, and has spent time running his own research and data consultancy.

Dominic has also built up an extensive track record of partnering with global FMCG, Foodservice, Retail & Real Estate clients to provide value-added insight, business intelligence and consultancy, with a particular focus on market and opportunity sizing, competitor analysis, product research and consumer insight.

Next speaker
Back
Luke Boase
Founder, Lucky Saint

Luke Boase is the founder of Lucky Saint, the UK’s award-winning 0.5% Superior Unfiltered Lager. The brand launched in October 2018, however the story of creating this exceptional alcohol-free beer started much, much, earlier.

Way back in 1842, in the city of Pilsen in the Czech Republic, a revolution happened. Following years of sub-standard beer, a group of residents undertook to brew their own beer. That beer was unlike any beer-style that had been brewed before: golden in colour, crisp, dry and refreshing. Pilsner was born. And it has gone on to influence 80% of the beer we drink today, what we know as lager.

Fast forward to 2016, and the world has a drinking problem. So Luke had a thought: what if all the occasions on which he drank lager, could come with... or without alcohol?

Even in 2016, this was an unlikely idea. While alcohol-free beer was nothing new, it had never gained wide appeal. But against the advice of many, including one particular industry leader who suggested making fizzy sodas would be a better idea, he set out to discover just how hard it would be to brew a great tasting alcohol-free lager. And then build a brand that would empower people to drink it.

He spent the next two years working with six different brewers in three different countries, with this singular mission in mind. Ultimately joining forces with a 400 year old brewery in Bavaria who shared his passion for brewing beer of the highest quality.

Lucky Saint is a 0.5% Superior Unfiltered Lager. It’s brewed in accordance with German Purity Law, Reinheitsgebot, using the four natural ingredients you are supposed to find in a classic pilsner: Bavarian spring water, pilsner malt, Hallertau hops, single use yeast. That’s it, there’s no flavourings, no additives, no adjuncts. It is fermented for two weeks, and cold stored (or ‘lagered’) for a further four weeks, just like that original pilsner in 1842. And then it’s left unfiltered to retain as much flavour and character as possible. They call it heritage brewing for modern drinking.

Lucky Saint launched in October 2018 and has achieved wide success. It is listed leading on-trade accounts including 30 Michelin starred restaurants, some of the best bars in the world and some of the most brilliant local pubs. It is regularly voted the best alcohol-free lager, it was welcomed as the British Beer and Pub Association’s first alcohol free member and is on the journey to be accredited as a B-corporation.

Luke is driven by an entrepreneurial, and sometimes obsessive, curiosity for solving problems. Having worked across a range of industries from advertising, through fund management to oil & gas, solving the world’s drinking problem became that obsession in 2016. He lives in London with his wife and two young daughters.

Session Details:

Innovation Beyond Ingredients: One Product Wonder or Stellar Seller?

2023-09-19, 12:00 PM

Session Details:

PANEL Killing Innovation: The Dark Side of the Green Agenda

2023-09-19, 4:45 PM

View In Agenda
Next speaker

Plan Your Visit

Venue

The Waldorf Hilton London

Aldwych London WC2B 4DD

Sponsors

Select a sponsor to learn more

Lead Sponsor

Featured Sponsor

Session Sponsor

Spotlight Sponsor

Coffee and Tea Sponsor

Roundtable Sponsor

Exhibitor sponsor

Why partner?

Your brand will be in direct contact with end users who need to explore solutions and new offerings that tailor to consumer trends within a wide range of beverage categories such as juice, water, tea, energy drinks, no and low, carbonated, and other.

This conference presents a vital chance for you to engage with decision-makers, demonstrate your solution’s value proposition in an intimate, industry-specific environment, and help you cut through the noise of your competitors.

 

Contact us to become a partner

 

Partnership Opportunities

We work with you to design a bespoke package to meet your business needs, where you could:

  • Demonstrate your expertise on the agenda – have the attention of the entire audience. For greatest impact, why not position your talk before a networking break and immediately conduct follow up conversations with highly engaged attendees
  • Showcase your business and its services at an exhibition booth, which provides a perfect meeting place for prospective new clients
    Present the value proposition of your offering over your competitors, in front of an audience of active, engaged potential customers
  • Speak with key decision makers as part of our intimate, interactive roundtable style workshop sessions with over 8 hours allowed for networking

Event reach

 

  • 150+ attendees each year
  • 80% attendees C-suite level

 

Take a look at our current sponsors

Media Centre

MEDIA PARTNERS

Become A Partner

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ben Gemmell

Head of Consumer Portfolio

+44 207 661 8841

SPEAKER ENQUIRIES

Amy Avanzato

Conference Producer

+44 207 661 667

MARKETING ENQUIRIES

Monica Chan

Marketing Manager

SPONSORSHIP Enquiries

To enquire about sponsorship opportunities for the conference, please contact:

Ben Gemmell

Head of Consumer Portfolio


+(44) 207 661 8841

SPEAKER Enquiries

To enquire about speaking opportunities for the conference, please contact:

Amy Avanzato

Conference Producer


+44 207 661 667