Non-Alcoholic Beverage Strategies Conference 2024

Exclusive insight to the latest innovations, informed debates on the most pressing issues, and recent strategies shaping the Non-Alcoholic Beverage Industry for maximum profitability and reach

6 - 7

March

2024
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Why attend?

WHAT TO EXPECT FOR 2024?

200+

Attendees to meet each year

15+

Exhibitors to meet each year

25+

Talks from industry leaders

80%

Attendees at Director+ level

200+

Attendees to meet each year

15+

Exhibitors to meet each year

25+

Talks from industry leaders

80%

Attendees at Director+ level

Agenda

  • 6 Mar 2024
  • 7 Mar 2024
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8 AM

Registration and refreshments

8:50 AM

Chair’s opening remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

9 AM

OPENING KEYNOTE: Deciphering consumer trends: Tailoring your strategy for success

  • Seizing opportunities for the health focused consumer
  • Cheers to the new normal: Drinking in moderation
  • Understanding Gen Z and the future of socialising
  • Learnings from #1 Global NAB brand Heineken 0.0

Speakers

Louise Fitzpatrick
Global Category Growth Manager - HEINEKEN International
Karlijn van Ruiten
Global Heineken® Innovation Manager - HEINEKEN International

9:30 AM

Panel Discussion: Choosing the right sustainable packaging approach for your business

  • Anticipating evolving reuse and recycle standards
  • Innovative packaging solutions
  • Supplier transparency is central to the development of reduced packaging strategies
  • Assessing carbon footprints in the pursuit of the most sustainable packaging options
  • The role of the drinks industry in shaping the future of packaging

Speakers

Patricia Fosselard
Secretary General - Natural Mineral Waters Europe (NMWE)
Monika Romenska
Regulatory & Public Affairs Manager - Extended Producer Responsibility Alliance (EXPRA)
Kevin Baker
Head of Global Beer & Cider Research – GlobalData

10:15 AM

Morning refreshments and networking

10:45 AM

Breaking barriers: Securing shelf space and listings

  • Mastering store promotions for product success
  • Power in collaborations and partnerships
  • Creating buzz with limited edition releases
  • Shelf cycle strategies

Speakers

Vojtech Deme
Business Director of Austria, Hungary and Switzerland - Monster Energy

11:15 AM

Flavour Innovation: How AI can tell you which new flavour to launch in 2025+

  • What flavour trends are driving excitement today?
  • How are consumer preferences likely to shift in the future?
  • Which flavours will deliver the appeal and purchase intent for your next NPD?
  • In this presentation Black Swan’s consumer experts will dive into some of the key trends that are transcending the category and predicted to grow in 2025+

Speakers

Allison James
Head of Professional Services - Black Swan Data

11:45 AM

Premiumisation and craft: A spotlight on Seedlip and the second wave of No & Low

  • Building a distinctive brand portfolio
  • Targeting the right audience with purpose-driven brands and a commitment to quality and craft
  • Instilling confidence in first-time consumers through category education
  • Opportunities for exciting and distinctive flavour profiles
  • What it takes to establish premium in No & Low

Speakers

Claire Warner
Head of Advocacy - Diageo
Emma Wykes
Founding Partner - Pollen Projects

12:15 PM

Lunch and networking

1:15 PM

The power in building category vision

  • Navigating the beverage landscape
  • The benefits of understanding existing and emerging categories
  • How to drive category vision in your business
  • Key steps to framework of development

Speakers

Rui Centeio
Director International Category Development - Eckes-Granini Group GmbH

1:45 PM

Spotlight on Experiential Marketing: How to optimise the power of in-real-life brand experiences

  • Designing experiences that change brand perception and influence future purchases
  • Leveraging consumer insights to amplify what's working and act on what's not
  • Harnessing 1st party consumer data for long-term brand growth
  • Measuring and proving impact: from one-dimensional to three-dimensional KPIs

Speakers

Greg Klingaman
VP, Strategy & Field Operations EMEA - AnyRoad/ ex-Diageo

2:15 PM

Thinking outside the box: Creative channels for boosting sales

  • On-trade or off-trade? Deciding on the right path for your business
  • Putting yourself in the mind of your customer
  • Guided by your product’s focus

Speakers

Tim Blake
Co-Founder and Commercial Director - CROSSIP
Carl Anthony Brown
Co-Founder and Master of Liquid - CROSSIP

2:45 PM

Afternoon refreshments and networking

3:15 PM

Investing in refreshing strategies for next-gen consumers

  • Identifying consumer demand through purpose and occasion
  • Being resource savvy when diving into new categories
  • The four pillars of product development: Flavour, mouthfeel, stability and functionality
  • Tailored approach for new demographics: Embracing community-driven tech and bold styles

Speakers

Jen Batchelor
Chief Euphorics Officer - Kin Euphorics

3:45 PM

Case Study: Transforming category visibility at the point of purchase

  • Diageo & Waitrose Category Partnership; What we did, why did we do it & how did we land it at scale?
  • The power of consumer & shopper Insight
  • Customer Engagement and communication

 

Speakers

Kate Blake
Senior Category Strategy Manager - Diageo

4:15 PM

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

  • The “nothing new” approach in non-alcoholic beverages
  • Pairing recommendations and familiar recipes for novel liquids
  • Overcoming consumer education hurdles worsened by regulations and legalities
  • Understanding the preferences of consumers seeking alcohol alternatives
  • Effective communication of value
  • Avoiding communication of loss through language in No & Low

Speakers

Morten Lee Sørensen
Founder - ISH
Tudor Manda
Self-Regulation Development Manager - European Advertising Standards Alliance (EASA)
Louise Fitzpatrick
Global Category Growth Manager - HEINEKEN International
Laura Demorais
Director of Regulatory Affairs - Portman Group
Laura Willoughby MBE
Co-Founder - Club Soda; The Mindful Drinking Movement
Kevin Baker
Head of Global Beer & Cider Research – GlobalData

5 PM

Chairman’s closing remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

5:10 PM

Drinks reception

8 AM

Registration and networking

8:50 AM

Chair’s opening remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

9 AM

The future of key categories: How are non-alcoholic beverages evolving?

  • Reviewing which categories have performed the best
  • Analysing consumer demand for key categories
  • What is driving the shift in consumer preferences?
  • Future outlook - how will key categories evolve to meet consumer needs

Speakers

Morgane Richert
Director of Consulting - Consumer - GlobalData

9:30 AM

The fibre advantage: An opportunity to add value to beverage formulations?

  • Nutritional benefits answering consumer demand
  • Science & Solutions to create value
  • The benefits of fibre to the beverage industry
  • Formulation challenges: Balancing positive nutrition, sugar reduction, and taste

Speakers

Lin Peterse
Beverages Category Development Manager - Tate & Lyle

10 AM

Sustainable growth in the beverage industry: Scaling with purpose

  • Being purpose-driven from day one
  • Going beyond the basics towards inclusion of social goals
  • From source to sip: Communities, biodiversity and supplier transparency
  • Acclimatising to fast growth
  • The journey to B-Corp Certification

Speakers

Amber Numamoto
Head of Operations and Sustainability - Unrooted drinks

10:30 AM

Collagen Peptides: A key ingredient for the rising functional beverage industry

  • The growth of the functional beverage category
  • Consumers looking for convenient ways to support their lifestyle and wellness goals
  • Discover collagen’s versatility and wide range of benefits: The perfect hero ingredient for functional beverage formulations

Speakers

Andrea Launay
Market Analyst, Rousselot

10:50 AM

Morning refreshments and networking

11:20 AM

Speaker hosted roundtables

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.

Each roundtable session lasts for 40 minutes, and delegates may attend up to 2 roundtables.

Roundtable 1: Colouring the Future: The role of Plant-Based colours in supporting sustainability

  • Sustainability priorities in the beverage industry
  • What part you and your team play, and how suppliers can contribute to your green goals
  • Responsible selection of suppliers and products for a healthier and more sustainable future – both for people and the planet
  • Colouring with conscience using plant-based color solutions
  • Working together for environmental benefits: Low carbon footprint coloring materials, optimised logistics, reduced energy consumption and waste
  • Consumer interests and expectations of the beverage industry – positive communication

Helen Vine, Key Account Manager – GNT UK Ltd.

Carla Compte, Affiliate Manager - GNT Iberia

 

Roundtable 2: From seed to sip: Attracting investment as a startup brand

  • The importance in fundraising and investment in the beverage industry
  • What entices investors to your brand?
  • Navigating a poor investment environment
  • Fundraising: How to get started
  • Boosting reach with brand collaborations

Emma Wykes, Founding Partner - Pollen Projects

 

Roundtable 3: Activating your brand: Best practice in the on-trade and retail

  • The challenge of ⁠connecting with the on-trade or retailers to stock your product
  • Tactics to gain wholesale listings
  • Activating your brand successfully in venues
  • Supporting venues to sell more alcohol-free products
  • How to improve visibility of alcohol-free in on-trade and retail

Laura Willoughby MBE, Co-Founder - Club Soda; The Mindful Drinking Movement

 

Roundtable 4: To jump or not to jump: Introducing trending ingredients to your strategy

  • Satisfying consumer cravings and appealing to mass market
  • How to approach bulk buys or small-scale purchases
  • Staying aligned with your brand

Morgane Richert, Director of Consulting - Consumer – GlobalData

Speakers

Helen Vine
Key Account Manager - GNT UK Ltd.
Carla Compte
Affiliate Manager - GNT Iberia
Emma Wykes
Founding Partner - Pollen Projects
Laura Willoughby MBE
Co-Founder - Club Soda; The Mindful Drinking Movement
Morgane Richert
Director of Consulting - Consumer - GlobalData

12:40 PM

Lunch, networking and PRIZE DRAW

1:40 PM

Panel Discussion: Unleashing international market potential

  • Understanding where beverage categories are thriving the most and how this can shape international market approach
  • Strategising import and export costs
  • The benefits of producing locally
  • Varying regulations and legal requirements
  • Translations for copy and packaging
  • Reflecting the needs of consumers in different markets

Speakers

Davin Nugent
Global Head of Innovation - Beyond Beer - AB InBev
Karlijn van Ruiten
Global Heineken® Innovation Manager - HEINEKEN International
Julia Kessler
Co-Founder & CEO - Nix&Kix
Kevin Baker
Head of Global Beer & Cider Research – GlobalData

2:10 PM

The digital revolution in Non-Alcoholic Beverages: Cost-savings and consumer insights

  • Unleashing cost-saving opportunities with supply chain optimization
  • AI prediction as a tool for consumer demand insight and trend analysis
  • Generative AI’s impact on Consumer, with a focus on the Non-Alcoholic Beverage sector
  • Risk vs reward: Striking the balance with digital transformation

Speakers

Laura Petrone
Principal Analyst, Thematic Research - GlobalData

2:40 PM

Shaking up future marketing strategies with consumer behaviour insights

  • Harnessing mobile ethnographic observations to uncover real-time consumer insights
  • Applying behavioural science to reveal consumers' unspoken challenges and desires
  • Crafting marketing strategies that challenge and engage the new generation's attitudes and beliefs
  • New product launch case study

Speakers

Flemming Morth
Director of Future Brands & Innovation Center - Swinkels Family Brewers

3:10 PM

Chairman’s closing remarks

Speakers

Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Speakers

Select a speaker to learn more

Back
Louise Fitzpatrick
Global Category Growth Manager - HEINEKEN International

Louise Fitzpatrick is Strategic Growth Manager for HEINEKEN Globally, with a focus on growth opportunities outside of core beer. She has worked for HEINEKEN for over 11 years, across various roles and functions, in both Dublin and Amsterdam. In previous roles, she was responsible for fuelling consumer centricity by adopting future proof tools and capabilities. She also led the roll out of the organisation’s Global Demand Space framework, and was a key instigator of the company’s expansion into Low and No Alcohol beverages.  Prior to HEINEKEN, Louise held a number of roles in innovation and media agencies, as well as a stint as Insights Manager for Tourism Ireland.

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

Session Details:

OPENING KEYNOTE: Deciphering consumer trends: Tailoring your strategy for success

2024-03-06, 9:00 AM

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Vojtech Deme
Business Director of Austria, Hungary and Switzerland - Monster Energy

Vojtech has a wide range of sales and marketing experience across 5 CEE markets. During his career at Coca-Cola HBC CZ/SK he launched and built brands into market leaders and ran various successful consumer promotions. He has joined one of the fastest growing NARTD brands in the world in 2019 and currently he is leading a team of Country Managers and navigates business in Hungary, Austria and Switzerland.

Session Details:

Breaking barriers: Securing shelf space and listings

2024-03-06, 10:45 AM

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Claire Warner
Head of Advocacy - Diageo

Claire Warner has worked in the drinks industry for more than 20 years, starting at the sharp end as a bartender and working her way up, spending 15 years with LVMH’s owned brand Belvedere as Head of Spirit Creation. Claire was awarded Best International Brand Ambassador at Tales of the Cocktail in 2015.

A tireless advocate for better health and wellness within the hospitality industry, Claire joined Ben Branson in 2018 to develop Seedlip’s sister brand, Æcorn Aperitifs, a range of non-alcoholic aperitifs, which launched in May 2019.

Session Details:

Premiumisation and craft: A spotlight on Seedlip and the second wave of No & Low

2024-03-06, 11:45 AM

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Davin Nugent
Global Head of Innovation - Beyond Beer - AB InBev

International FMCG executive with extensive experience in all aspects of brand innovation, renovation, marketing and commercialization. Proven track record in scaling companies to international market leading positions. Created White Claw Hard Seltzer for Mark Anthony Brands, overseeing all aspects of the brand's development and commericalisation in the United States, Canada, Australia and Europe. As founder and Managing Director of Kopparberg UK, led the creation of the fruit cider category in the UK, establishing Kopparberg as the largest fruit cider brand in the world's largest cider market.

Session Details:

Panel Discussion: Unleashing international market potential

2024-03-07, 1:40 PM

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Rui Centeio
Director International Category Development - Eckes-Granini Group GmbH

Rui Centeio is Director International Category Development in Eckes-Granini Group GmbH. He and his team are responsible to support local EG organizations to develop & lead fruit juices nectars & drinks category growth by driving a strong Category Vision and solid road to market strategies & POS execution. He is committed to enhance and develop Category management, shopper mkt, commercial capabilities to win together with customers in retail, out-of-home & emerging channels.

He is working in FMCG industry for more than 20 years and throughout is career, he has assumed several roles across Brand Management, Key Account Management , Category Management & trademkt in companies like Grupo Sumol, Nestle Portugal & Spain and Eckes-Granini Iberica.

Rui is passionate about category Management, being a great mix of 2 worlds - Marketing and sales – to support customers to profitably grow their categories with a win-win mindset and delivering the best shopping experience to consumers.

Session Details:

The power in building category vision

2024-03-06, 1:15 PM

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Karlijn van Ruiten
Global Heineken® Innovation Manager - HEINEKEN International

Karlijn van Ruiten has worked in the drinks industry for more than 15 years; starting at soft drinks firm Vrumona, where she found her passion for marketing. After multiple commercial roles on cider and beer brands for HEINEKEN she is now responsible at HEINEKEN Global for growing the non alcoholic beer category as Brand Development Lead of Heineken® 0.0.

With a wealth of experience in product development - in both alcohol and non alcohol category- she now leads a portfolio of H® 0.0 innovation projects; from brief to ideation and consumer validation, finalized concept, supply solution, commercial and marketing plan and eventually global launch.

Prior she worked as Marketing Manager Vrumona, where she learned that the beauty of brand building lies within adding value in the life of people; by changing behaviour towards more healthy choices for her brand’s consumers or by adding value to her own team by being a true connecting people manager.

Session Details:

OPENING KEYNOTE: Deciphering consumer trends: Tailoring your strategy for success

2024-03-06, 9:00 AM

Session Details:

Panel Discussion: Unleashing international market potential

2024-03-07, 1:40 PM

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Next speaker
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Laura Willoughby MBE
Co-Founder - Club Soda; The Mindful Drinking Movement

Laura Willoughby MBE is the founder of the world’s largest mindful drinking movement, Club Soda, and the UK’s foremost expert in low and no alcoholic drinks.  Club Soda runs the new Low & No Tasting Rooms in Covent Garden. 

 

Laura was named number 16 in 2023’s Drinks Retailing’s latest Top 100 Most Influential People in Drink, one of the 100 most influential women in hospitality by CODE, and is a Trustee for The Drinks Trust. The Club Soda Tasting Room was Drink Retailing’s Independent Retailer of the year 2023. 

 

Receiving an MBE for services to the community in 2004, Laura’s devotion to Club Soda means hundreds of thousands of people are supported in their journeys to live well by being more mindful about drinking alcohol. 

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

Session Details:

Speaker hosted roundtables

2024-03-07, 11:20 AM

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Next speaker
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Kate Blake
Senior Category Strategy Manager - Diageo

Kate Blake is a Senior Category Strategy Manager at Diageo, developing and leading the category code for growth on Alcohol Free in the GB market with Diageo’s Customers.

 

Diageo’s portfolio of Alcohol Free products include Guinness 0.0%, Tanqueray 0.0%, Gordon’s 0.0%, Captain Morgan 0.0% and Seedlip. Helping people to drink better, not more.

Session Details:

Case Study: Transforming category visibility at the point of purchase

2024-03-06, 3:45 PM

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Kevin Baker
Head of Global Beer & Cider Research – GlobalData

Session Details:

Chairman’s closing remarks

2024-03-06, 5:00 PM

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

Session Details:

Panel Discussion: Choosing the right sustainable packaging approach for your business

2024-03-06, 9:30 AM

Session Details:

Chair’s opening remarks

2024-03-06, 8:50 AM

Session Details:

Chairman’s closing remarks

2024-03-07, 3:10 PM

Session Details:

Chair’s opening remarks

2024-03-07, 8:50 AM

Session Details:

Panel Discussion: Unleashing international market potential

2024-03-07, 1:40 PM

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Amber Numamoto
Head of Operations and Sustainability - Unrooted drinks

Amber is the Head of Operations and Sustainability at Unrooted Drinks, creators of sustainable, healthy, and functional drinks. She is experienced in scaling small businesses sustainably, including finding new routes to market, launching new products, B-corp certifications, and life cycle analysis. Sustainable growth cannot be done without fully understanding the operations of a company. Driven by her love of nature and desire to scale businesses with purpose, Amber works hard to make Unrooted Drinks a leader in sustainable operations.

Session Details:

Sustainable growth in the beverage industry: Scaling with purpose

2024-03-07, 10:00 AM

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Emma Wykes
Founding Partner - Pollen Projects

Highly regarded as something of a maverick within the drinks industry, Emma Wykes is a unique and inspirational leader with over 25 years of experience as an innovator and world-class leader in the field.

Emma was one of the founders of the non-alcoholic drinks category, leading the ground-breaking brand Seedlip through its first 5 years of growth and development and subsequent acquisition by Diageo. As Chief Operating Officer, with a spell as interim CEO, Emma was instrumental in Seedlip’s ascension from a niche non-alcoholic spirit to one of the most influential and transformative brands in the global drinks space.

Harnessing her unique management prowess, Emma implemented data driven processes whilst shaping a dynamic and inclusive company culture and environment that nurtured an intuitive and entrepreneurial spirit – a spirit that supported Seedlip’s rise to iconic status and created a whole new drinks category that revolutionised the global drinks market.

Prior to Seedlip, Emma worked with cutting edge agency, Marblehead Brand Development climbing through the ranks from Distributor to her first Managing Director Role in 2013. Emma managed Marblehead through a joint venture and acquisition by the Quintessential Brand Group in 2015, attracting top-class talent and expanding their portfolio to include several new brands including Don Papa Rum and the QB Gin portfolio (Bloom, Opihr).

A natural innovator, Emma was also at the start of the Gin renaissance in 1999 where, as Global Head of Sales and Marketing for Martin Millers Gin, she launched and grew the brand from a UK brand to an International one with accounts across Europe, US and Australia.

With a unique approach to work and life, Emma established a solid career path before completing a degree in Psychology and Philosophy through the Open University following the birth of her daughter Isobel in 2011. In 2022, she qualified as an ACC coach with the International Coaching federation, a role that proved key in the development of the team at Seedlip, teaching everyone how to be accountable, responsible and to self-solve.

Session Details:

Premiumisation and craft: A spotlight on Seedlip and the second wave of No & Low

2024-03-06, 11:45 AM

Session Details:

Speaker hosted roundtables

2024-03-07, 11:20 AM

View In Agenda
Next speaker
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Laura Petrone
Principal Analyst, Thematic Research - GlobalData

Laura Petrone joined the thematic research team in GlobalData in 2018. In her role as principal analyst she provides quantitative and qualitative analysis of the telecoms, media and technology sectors through a thematic research methodology. Her areas of expertise include the future of work, tech regulation, social media, the metaverse and advertising. Prior to joining GlobalData, she was senior analyst at IDC and associate analyst at Ofcom.

Session Details:

The digital revolution in Non-Alcoholic Beverages: Cost-savings and consumer insights

2024-03-07, 2:10 PM

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Tim Blake
Co-Founder and Commercial Director - CROSSIP

Tim Blake is a seasoned drinks professional whose passion for the world of beverages has defined his remarkable journey. Born into a family deeply ingrained in the bar trade, Tim’s connection to the industry was established from the very beginning. His lifelong fascination with the art of mixology and his unquenchable thirst for knowledge led him to become a trailblazer in the world of beverages. Tim Blake’s journey from a bartender’s apprentice to a beverage luminary is a testament to his unyielding passion, relentless pursuit of excellence, and unwavering dedication to the art of drinks. His innovative spirit, combined with his deep respect for tradition, has left an indelible mark on the industry, inspiring both seasoned professionals and aspiring enthusiasts alike.

Session Details:

Thinking outside the box: Creative channels for boosting sales

2024-03-06, 2:15 PM

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Julia Kessler
Co-Founder & CEO - Nix&Kix

Julia Kessler is the co founder and CEO of Nix & Kix, a multi-award winning adult soft drinks brand. A hint of cayenne is added to great tasting fruit flavours, for a clean refreshment.

 

Nix & Kix has built the company from zero to over 1,000 stockists across the UK and international, along with a diverse distribution network spanning retail and foodservice.

 

Julia’s experience consists of 12 years is in Supply Chain Operations and Program Management in the Hi-Tech industry. She has led numerous business process improvements across multiple regions as well as leading various cross-functional and international teams.

Session Details:

Panel Discussion: Unleashing international market potential

2024-03-07, 1:40 PM

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Greg Klingaman
VP, Strategy & Field Operations EMEA - AnyRoad/ ex-Diageo

Greg Klingaman is a retail and consumer sector executive with over 20 years’ experience leading business transformations and creating experiential destinations for major brands including Johnnie Walker, Tommy Hilfiger, Calvin Klein, and The Home Depot. Based in Amsterdam, he is currently VP, Strategy and Field Operations EMEA for AnyRoad, the leading experiential marketing platform. At AnyRoad he is responsible for leading their international expansion, overseeing EMEA business operations, and helping alcohol and CPG brands to optimise their experiential investments.

In his previous role as Global Retail Director at Diageo, he architected and led Diageo’s £185M investment in Scotch whisky brand experiences, headlined by the September 2021 opening of Johnnie Walker Princes Street in Edinburgh.

Session Details:

Spotlight on Experiential Marketing: How to optimise the power of in-real-life brand experiences

2024-03-06, 1:45 PM

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Carl Anthony Brown
Co-Founder and Master of Liquid - CROSSIP

Carl founded CROSSIP in 2020, a range of non-alcoholic spirits made from botanical ingredients and boasting superior flavour and body. Inspired by his love for cocktails, his passion for fitness and his support for mental health issues, Carl was driven to design a better-tasting alcohol-free utilising his cocktail expertise and Unapologetically Bold way of thinking. Having 20 years working in hospitality, Carl has refined his skills in the development of beverages, brands and operations of the bar industry. Now he is the founder and head of production and innovation at CROSSIP making sure every batch of this multi-award-winning AF spirit has his seal of approval and expert production touch.

Session Details:

Thinking outside the box: Creative channels for boosting sales

2024-03-06, 2:15 PM

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Patricia Fosselard
Secretary General - Natural Mineral Waters Europe (NMWE)

Patricia Fosselard has been Secretary General of Natural Mineral Waters Europe, the voice of the bottled water industry in Europe, since 2005. In that time, Ms. Fosselard has guided NMWE’s transition from a regulatory-focused organisation to an active partner with the European institutions and a driving force behind the industry’s progress on packaging circularity and overall sustainability. Ms. Fosselard is Vice-President of the International Council of Bottled Water Associations (ICBWA).

Session Details:

Panel Discussion: Choosing the right sustainable packaging approach for your business

2024-03-06, 9:30 AM

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Lin Peterse
Beverages Category Development Manager - Tate & Lyle

With a technical background on ingredient functionality, Lin has worked before as beverage scientist and as technical specialist, supporting various Tate & Lyle customers. She’s currently responsible for category growth in the Beverage, Bakery and Confectionary categories working closely with our nutrition, regulatory, commercial, and technical applications teams. Driving growth by translating consumer insights into valuable commercial opportunities is what motivates and inspires Lin at Tate & Lyle.

Session Details:

The fibre advantage: An opportunity to add value to beverage formulations?

2024-03-07, 9:30 AM

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Allison James
Head of Professional Services - Black Swan Data

A background in Media Planning and Strategic Consulting brought Allison to trend prediction using social data at Black Swan Data. Her experience includes working with top CPG clients on global segmentations to optimise portfolio planning, inform brand positioning and guide innovation opportunities to capitalise on key growth spaces.

Allison heads up the Professional Services team at Black Swan Data who partner with Clients using the always-on Trendscope platform to understand the why behind consumer needs, so that brands can prioritise what to focus on now, next and into the future.

Session Details:

Flavour Innovation: How AI can tell you which new flavour to launch in 2025+

2024-03-06, 11:15 AM

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Morten Lee Sørensen
Founder - ISH

In the fall of 2017, Morten Lee Sørensen, a Danish digital nomad, decided to embark on a journey, a 100-day alcohol-free journey. A few years later that journey had evolved into the mindful drinking company ISH, based in Copenhagen, Denmark. Morten likes to challenge the norm and has done so continuously in his professional career that has evolved mostly around building multinational brands, before the path led him to building his own brand, ISH. Now exporting to over a 20 countries, ISH is on the mission to make mindful drinking easy – something Morten was missing as a mindful drinker.

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

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Monika Romenska
Regulatory & Public Affairs Manager - Extended Producer Responsibility Alliance (EXPRA)

Monika Romenska has held senior positions in public administration, local authorities’ and industry organizations with extensive experience in sustainable development, Extended Producer Responsibility, (packaging) waste management, international cooperation and communications. Since 2014, Ms Romenska is Regulatory & Public Affairs Manager at the Extended Producer Responsibility Alliance (EXPRA) based in Brussels, which acts as the authoritative voice and common policy platform representing the interests of all its 32 member packaging recovery and recycling organizations founded and run by or on behalf of obliged industry.

Session Details:

Panel Discussion: Choosing the right sustainable packaging approach for your business

2024-03-06, 9:30 AM

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Tudor Manda
Self-Regulation Development Manager - European Advertising Standards Alliance (EASA)

Versatile project consultant currently working in advertising standards and ad self-regulation and compliance with legal and sector-related rules. With an academic background in sociology and anthropology, he joined EASA in 2019 and is the main contact point for the coordination between advertising self-regulatory organisations in Europe.

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

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Flemming Morth
Director of Future Brands & Innovation Center - Swinkels Family Brewers

Flemming Morth is Head of Center of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria 0.0, PALM, 8.6, Cornet and Habesha. He is responsible for building a strong innovation pipeline, improving time to market, fostering and commercializing new growth opportunities. He graduated from Aalborg University in Denmark with a Master’s degree in International Business. Flemming has successfully developed and launched innovations, new brands and new business models in various industries. He is passionate about rethinking marketing and innovation to help customers better achieve their goals.

Session Details:

Shaking up future marketing strategies with consumer behaviour insights

2024-03-07, 2:40 PM

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Jen Batchelor
Chief Euphorics Officer - Kin Euphorics

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Investing in new products to meet consumer demand

2024-03-07, 3:40 PM

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Investing in refreshing strategies for next-gen consumers

2024-03-06, 3:15 PM

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Morgane Richert
Director of Consulting - Consumer - GlobalData

Morgane has over 7 years of experience in the beverages and foodservice sectors. She first joined GlobalData in 2016 as an analyst, leading the development of the company’s Foodservice Intelligence Centre and regularly contributing her expertise to custom research projects.

Since joining the consulting division in 2019, she has specialized in the delivery of large-scale market sizing and segmentation projects, as well as competitive analysis, transformation strategy, NPD and consumer trend studies.

Session Details:

The future of key categories: How are non-alcoholic beverages evolving?

2024-03-07, 9:00 AM

Session Details:

Speaker hosted roundtables

2024-03-07, 11:20 AM

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Laura Demorais
Director of Regulatory Affairs - Portman Group

Laura has over ten years’ experience working in alcohol marketing regulation.  In the UK, Laura leads the Portman Group’s self-regulatory function and is responsible for developing regulatory policy in relation to alcohol marketing issues.  Laura has worked with the industry and UK Government to develop the Portman Group’s new marketing guidance for Alcohol Alternatives with this set to be launched in January 2024.

Prior to working in the alcohol industry, Laura worked for Deloitte and the UK Direct Marketing Association in regulatory roles.

Session Details:

Panel Discussion: Distinguishing between traditional alcoholic beverages and non-alcoholic beverages throughout the customer experience

2024-03-06, 4:15 PM

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Andrea Launay
Market Analyst, Rousselot

Andrea Launay graduated in 2016 with a MSc in Health Food Innovation Management from Maastricht University.  He then pursued a career as a food & beverage market analyst

and consultant, where he provided data driven insights allowing companies to stay up to date with market dynamics and latest trends and innovations.

Since 2021, he joined Rousselot as a Market Analyst focusing on bringing data & insights to support the global Rousselot Health & Nutrition business.

 

Session Details:

Collagen Peptides: A key ingredient for the rising functional beverage industry

2024-03-07, 10:30 AM

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Helen Vine
Key Account Manager - GNT UK Ltd.

Helen Vine is a Key Account Manager at GNT in the UK and is also focussed Commercial Category lead for Non-Alcoholic Beverages EMEA, with extensive experience supporting the industry to create colourful and appetising food and drink products using EXBERRY® plant-based colours. Helen’s background is technical, having studied Food Science and Nutrition at Nottingham University and she subsequently spent 5 years in alcoholic beverage development for a major international brewery prior to joining GNT in 2005. Helen is passionate about delivering colour in the most healthy, sustainable, and natural way using plant-based solutions and takes pride in supporting successful product development and marketing from concept to launch.

Session Details:

Speaker hosted roundtables

2024-03-07, 11:20 AM

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Carla Compte
Affiliate Manager - GNT Iberia

Carla Compte works as the Affiliate Manager at GNT Iberia as well as managing sales with a strong focus on the beverage category. Carla’s background is technical, having studied Chemical Engineering at IQS in Barcelona and completed this background with a Master in Marketing and Sales at ESADE for a more business oriented approach to her day to day activity. After her over 10 years’ experience working at GNT, with EXBERRY® coloring foods, she brings expert advice to her customers and supports them throughout the development process to produce colorful, natural, trend setting and sustainable products to the market.

Session Details:

Speaker hosted roundtables

2024-03-07, 11:20 AM

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Plan Your Visit

NH Collection Barcelona Constanza

Carrer de Déu i Mata 69-99 08029 Barcelona Spain

PLANNING A TRIP?

Top sights to see:

- Travel to the heart of Barcelona, Basílica de la Sagrada Familia - Immerse yourself in the magical house of Casa Batlló - Venture round the Gothic Quarter (Barri Gotic), the historic center of medieval Barcelona - Admire modernist architecture at the Palace of Catalan Music - Marvel at colorful mosaics at Parc Guell

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Partner with us

Your brand will be in direct contact with end users who need to explore solutions and new offerings that tailor to consumer trends within a wide range of beverage categories, such as juice, water, tea, energy drinks, no and low, carbonated, and more.

This conference presents a vital chance for you to engage with decision-makers, demonstrate your solution’s value proposition in an intimate, industry-specific environment, and help you cut through the noise of your competitors.

 

Partnership Opportunities

 

We work with you to design a bespoke package to meet your business needs, where you could:

  • Demonstrate your expertise on the agenda – have the attention of the entire audience. For greatest impact, why not position your talk before a networking break and immediately conduct follow up conversations with highly engaged attendees
  • Showcase your business and its services at an exhibition booth, which provides a perfect meeting place for prospective new clients
  • Present the value proposition of your offering over your competitors, in front of an audience of active, engaged potential customers
  • Speak with key decision makers as part of our intimate, interactive roundtable style workshop sessions, with over 8 hours allowed for networking

 

Event reach

 

  • 200+ attendees each year
  • 80% attendees C-suite level
  • 25 speakers for 2024

 

Don’t take our word for it! Check out what industry leaders have had to say about our consumer events.

 

Media Centre

Media Partners

Become a Media Partner

Get exposure by being part of Non-Alcoholic Beverage Strategies community

As a Media or Event Partner we would invite you to join us in cross-promotion, gaining you maximum exposure across our extensive platforms and benefit from a number of promotional activities.

Get your brand in front of:

To find out more about a Media or Event Partnership please contact us.

Enquiry

Contact Us

SPONSORSHIP ENQUIRIES

Ben Gemmell

Head of Consumer Portfolio

+(44) 207 661 8841

SPEAKER ENQUIRIES

Joanne Murphy

Senior Conference Producer

MARKETING ENQUIRIES

Monica Chan

Deputy Head of Marketing

Sponsorship Enquiries

To enquire about sponsorship opportunities for the conference, please contact:

Ben Gemmell

Head of Consumer Portfolio


+(44) 207 661 8841

Speaker Enquiries

To enquire about speaking opportunities for the conference, please contact:

Joanne Murphy

Conference Producer


+(44) 020 4540 7593