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Non-Alcoholic Beverage Strategies Conference 2024

Analysing the biggest trends and growth strategies in non-alcoholic beverages

28 - 29

February

2024

Barcelona, Spain
Ticketed

Why attend?

Leading brands will share strategic insights on the following themes:

Consumer trends and preferences in key European markets
Recent category innovations: soft drinks, juices, smoothies, water and energy drinks
The latest developments in low and no alcoholic spirits, beers and cocktails
Financial industry insights into emerging markets and growth opportunities
Examples of sustainability initiatives implemented by leading brands
How brands are dealing with key market challenges
Recent advancements in packaging solutions and recycling initiatives
On-trade and off-trade trends
Innovations in flavours, additives and functional ingredients
Digital technologies and strategies that enhance customer engagement
Social drinking occasions and the growth of state of mind drinks

Meet Founders, CEOs, Managing Directors, Commercial Directors, Heads of R&D and Global Expansion and many more from some of the biggest brands in the industry as well as the most exciting disruptive start-ups at this cutting edge conference that will better prepare you for the rapidly evolving beverage landscape.

WHAT TO EXPECT FOR 2023?

200+ Attendees to meet each year	15+ Exhibitors to meet each year	25+ Talks from industry leaders	80% Attendees at Director+ level
200+ Attendees to meet each year	15+ Exhibitors to meet each year
25+ Talks from industry leaders	80% Attendees at Director+ level

Testimonials

Agenda

28 Feb 2024
29 Feb 2024

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Streams

Stream one

Non-alcoholic Beverages

Stream two

Non-alcoholic Beers, Spirits and Cocktails

8:15 AM

Registration and refreshments

8:50 AM

Chair’s opening remarks

9 AM

Keynote: How beverages are evolving to meet the needs of the modern consumer

• What is driving the shift in consumer preferences?
• Analysing consumer demand for key categories
• Reviewing which categories have performed the best
• Future outlook - how will key categories evolve to meet consumer needs

9:30 AM

Innovation in stevia ingredients: Making beverages healthier, delicious and sustainable

• Delivering a new generation of great stevia taste: exploring the latest in flavor modifiers, sweeteners
and integrated solutions
• Meeting consumer demand for healthier low and no sugar beverages
• Beat the competition with a high-quality product: Understanding the importance of non-GMO and
minimal processing
• Customer success stories: showcasing how leading brands are utilizing innovative stevia ingredients
• Protecting the environment through sustainable farming and manufacturing

10 AM

The latest consumer trends and preferences in non-alcoholic beverages

• Understanding the consumer mindset - Eastern Europe versus Western Europe
• Consumer trends and preferences in the Middle East
• Forecasted growth of low and non-alcoholic spirits, beers and RTD cocktails
• Recent boom in plant based drinks
• How has the consumer purchasing habits evolved - on versus off trade?

10:40 AM

Morning refreshments

11:20 AM

Innovations in the fruit juice category

• How are low sugar juices performing?
• Alternative products for the traditional consumer
• Additional ingredients and potential health benefits
• Latest trends in fruit juice flavourings
• What consumers are looking for in this category

11:50 AM

Colourings for beverages

Understanding how beverage selection is increasingly influenced by the colour
Make your beverages naturally attractive by using colours created entirely from fruits, vegetables and edible plants
Looking at recent applications in sparkling drinks, fruit juices, smoothies and water

12:20 PM

Case study: Rio soft drinks Sunshine Sells campaign

• Driving brand awareness
• Encouraging retailers and wholesalers to
engage with the brand
• Rio soft drinks Sunshine Sells digital campaign
• Future growth prospects for fruit carbonates
and flavoured carbonates segments

12:50 PM

Lunch and networking

2 PM

How soft drinks continuously innovate to appeal to consumers

• Ensuring consumers stay engaged with your brand
• How to reinvent a classic so that it continues to attract consumer’s attention
• Introducing new packaging and flavourings to revitalise a product and brand
• Leveraging your sustainability initiatives to promote a clean green image

2:30 PM

Recent advancements in PET plastic bottles

Understanding the pros and cons: how does PET bottles meet your sustainability goals
Manufacturing PET bottles in an environmentally friendly way
Recycling PET bottles and how they are perceived by consumers

3 PM

Case study: What’s new in energy drinks

Development of new flavours through new ingredients
Promoting health benefits - how to change the consumer mindset
The latest in zero sugar energy drinks
What new ingredients can we expect to see in future energy drinks

3:30 PM

Afternoon refreshments and networking

4 PM

Delivering high-quality taste, texture and health to the modern consumer

• The latest in high-quality nutrients: advancements in custom nutrient premixes, blends, and
functional ingredients
• Creating a product that represents your brand: Utilizing customized ingredients and color-matching
solutions
• Functional ingredients that consumers recognize and perceive to be healthy:
o vitamins, minerals, amino acids, specialty proteins and more
• Customer success stories: Innovative nutritional ingredients being utilized in sports drinks, energy
drinks, water and juices
• Innovative labelling: ensuring recognizable healthier ingredients

4:30 PM

Low and no sugar beverages

How consumers are limiting and avoiding sugars in their diet
Water versus caloric beverages
Recent boom in selection of sparkling and still flavoured waters
Latest study showing consumers are craving change

5 PM

Identifying emerging markets and growth opportunities

Identifying the fastest growing beverage markets
Analysing key consumer trends that are driving growth
How the industry is restructuring through acquisitions, mergers and collaborations
What's the next big trend in non-alcoholic beverages

5:30 PM

Panel discussion: Dealing with key market challenges

• The effect of the energy crises on businesses
• Supply chain challenges
• Availability of materials
• Dealing with rising cost of materials
• Rising prices versus pressure from retailers for ever lower prices
• How is inflation affecting consumer spending?

6 PM

Chairman’s closing comments

6:10 PM

Drinks reception

11:20 AM

Analysing the growing demand for low alcohol beers (LABs)

• Key drivers behind the recent rise in demand for LABs
• Why both low and no alcohol beers is needed in the market
• Potential for this category to grow worldwide

11:50 AM

Innovation in glass packaging

Why glass packaging is better at communicating a premium product
Is glass packaging a sustainable product?
The potential for recycling glass packaging
Enhancing the consumer experience through glass packaged premium products

12:20 PM

How low and no alcohol beers meet the needs of health conscious consumers

• Analysing modern consumers attitudes and preferences towards responsible drinking
• Will consumers under the legal drinking age be able to drink no alcohol beers in the future?
• Premiumisation – does consumer perception change when drinking low and no alcohol beers?

12:50 PM

Lunch and networking

2 PM

Case study: How a leading brand has successfully launched a non-alcohol version of their popular spirit

• Identifying the need to have a non-alcoholic version of a top spirit
• Ensuring the brand heritage and key values are communicated in the new product
• Analysing social occasions and customer experiences
• Reviewing customer feedback and commercial success

2:30 PM

Recycling in the closure industry

Transforming waste materials into new products and solutions
Creating new products that are environmentally friendly
End-of-life products: how bottle packaging can be reused in creative ways

3 PM

Key industry developments in non-alcoholic spirits and pre-mixed RTD cocktails

The introduction of The Adult Non-Alcoholic Beverage Association (ANBA)
How ready to drink RTD non-alcoholic cocktails fills a gap in the market
Meeting the demand for home-made cocktails
Are RTD cocktails all about convenience, are there other factors driving demand?

8:15 AM

Registration and refreshments

8:50 AM

Chair’s opening remarks

9 AM

Opening keynote: Digital strategies – connecting with a new generation of consumers

Understanding the business case behind a strong digital strategy
Digital platforms that have performed best connecting with modern consumers
Communicating core brand values on digital platforms
Converting digital marketing campaigns to sales - best practice strategies to monitor campaigns

9:30 AM

Setting new standards for energy efficiency, sustainability and product quality with UV-light

10 AM

Panel discussion: Initiatives implemented by brands to tackle the sustainability challenge

• Sustainability and recycling initiatives undertaken by leading brands
• Ensuring a circular supply chain: how are brands recycling and reusing materials?
• Understanding how a brands sustainability credentials influences consumer decision making
• Meeting legal requirements in different markets and regions

10:40 AM

Morning refreshments and networking

11:20 AM

Speaker hosted roundtables

Interactive roundtable sessions offer a unique opportunity to come together with your peers to share best practice and develop solutions to critical challenges facing the industry as a whole. Hosted by industry experts and each focused on a single issue, roundtables are an exciting, interactive way to build your personal network and learn from the experience and expertise of others.

Each roundtable session lasts for 45 minutes and delegates may attend up to 2 roundtables.

1. Stevia Innovation in Non-alcoholic Drinks
Explore the potential of plant-based stevia flavour modifiers, sweeteners and integrated solutions. Learn how stevia delivers deep sugar reduction across product categories.

2. Consumer Engagement Through New Digital Technologies
Digital recognition technologies such as QR codes and NFC tags can be applied to reusable water bottles or glasses and used as powerful marketing and business management tools. By analysing consumption data, brands can benefit from greater efficiency in system management.

3. Eco-Packaging Innovations
Brands are switching to more sustainable and eco-friendly packaging to ensure they meet consumer demand for sustainable products. Innovation in low carbon packaging is key to helping brands lower their carbon footprint. Learn about the latest innovations in eco-packaging, the future of sustainable packaging and the technologies that are helping brands make a positive and definitive change to its carbon footprint.

12:50 PM

Lunch and networking

1:50 PM

Case study: Key findings from our recent global consumer study

Studying consumer actions versus consumer feedback
Understanding how data on consumer actions can be a powerful insight into consumer preferences
Unlocking the power and potential of behavioural science
Key findings from consumer behaviour

2:20 PM

Innovations in flavour and specialty ingredients

Exploring innovative new ingredients for non-alcoholic beverages
Unique and differentiating tastes and scents that delight consumers
What's new in aroma chemicals
New natural botanical extracts
Advancements in citrus flavours

2:50 PM

Botanical and functional drinks: A new evolution of drinks

• Exploring how botanicals, such as lavender, hibiscus, elderflower, have become mainstream in the
beverage industry (soft drinks, CBD beverages, mocktails, non-alcoholic spirits, etc.) and assessing
their commercial potential
• Analysing how different floral/fruit/spice/herb flavourings appeal to consumers’ curiosity and have
seen an increase in consumer consumption
• Investigating how botanicals together with advancements like natural sugar reduction technologies
can help consumer demands for healthier and more natural products

3:20 PM

Afternoon refreshments and networking

3:50 PM

Panel discussion: Crystal ball gazing – the future of state of mind drinks

Exploring consumer's demand for state of mind drinks:
Relax
Focus
Energy
Mood
Productivity
How functional drinks promote health - functional drinks innovations
Latest developments in nootropics
The future of key ingredients: Caffeine, sugar, botanicals, CBD, BCAA amino acids and others

4:30 PM

Chairman’s closing comments

4:40 PM

End of conference

Sponsors

Select a sponsor to learn more

Session Sponsor

Company Information

EXBERRY® is the global market leader in Coloring Foods. The brand is synonymous with high performance color solutions based on the most natural concept of coloring food with food. EXBERRY® concentrates are manufactured from fruit, vegetables and edible plants using only gentle physical methods such as chopping, boiling and filtering. The brand provides the widest range on the market, comprising more than 400 shades. It is suitable for practically all food and drink, including confectionery, dairy and bakery products, soft and alcoholic beverages and savory applications. The concentrates are valued worldwide for their ease of use, brilliance, performance and the complete vertical integration of the supply chain, which ensures full traceability, price and stock stability. In applying EXBERRY® products, manufacturers are assured to receive highly professional support ranging from strategic product development to production integration and regulatory advice. EXBERRY® is the favored color solution used by more than 1,900 food and beverage companies including the leading food and beverage producers in the world.

About GNT

The GNT Group is a family-owned company pioneering in the creation of specialized, future-proof products from only natural ingredients. It is internationally renowned for its EXBERRY® portfolio, the leading global brand in Coloring Foods. Founded in 1978, the company offers unparalleled agricultural competence and process-engineering expertise in delivering solutions from fruit, vegetables and edible plants. GNT is headquartered in Mierlo, The Netherlands, and has global reach with customers in 75 countries and offices in North and South America, Asia, Europe and the Middle East.

Company Website

To learn more , please visit our website - www.exberry.com

Networking Sponsor

Company Information

Founded in 1935 by İşbank at the directive of Atatürk, the founder and the first President of the Republic of Turkey, Şişecam is one of the most established industrial enterprises in Turkey with a corporate history spanning more than 85 years. Today, Şişecam ranks among the world’s most prestigious manufacturers thanks to its exceptional expertise and highly competitive operations.

Şişecam was founded to meet Turkey’s need for basic glass products. As one of the most powerful industrial conglomerates in the country today, Şişecam has also transformed into a global player in all key areas of the glass industry, as well as in soda and chromium compounds business lines.

Şişecam has undertaken major efforts to become an international success with its ever-growing production power, highly reputable brand image, superior product quality and value-creating sustainable growth approach. It is currently one of the world’s leading glass producers with production operations located in 14 countries on four continents and some 24,000 employees. Şişecam records sales in over 150 countries around the globe.

In addition, Şişecam is the only global producer operating in all three key areas of the global glass industry: flat glass, glassware and glass packaging. It ranks among the world’s top two producers in glassware, and among the top five global producers in glass packaging and flat glass. Şişecam is also worlds one of top three largest producers of soda and a world leader in chromium chemicals.

Şişecam is a global player in the key areas of the glass industry, such as flat glass, glassware, glass packaging, automotive glasses and glass fiber as well as in soda and chromium compounds. Additionally, Şişecam assumes a pioneering role in mining, energy and recycling business lines. It is taking further steps toward achieving its ambitious goals across the globe.

Combining its deep-rooted experience with a forward-looking vision, Şişecam adds value to all its stakeholders with a people-oriented and environment-friendly approach, in line with its strategies of sustainable growth that creates value.

Company Website

To learn more , please visit our website - https://www.sisecam.com.tr/en

Media Centre

Media Partners

Company Information

Just Drinks, the digital magazine from the team behind leading food industry website just-drinks.com, brings you the latest beverage industry news, analysis, interviews and exclusive data. Taking an in-depth look at consumer, market and category trends, as well as developments in products and ingredients, this magazine is essential reading for decision-makers and buyers in the drinks industry. The Just Drinks digital magazine is published quarterly and free to read online in the web browser of any device – whether you’re on a desktop, tablet or mobile phone.

Company Website

To learn more , please visit our website - http://www.just-drinks.com/just-drinks-magazine/

Become a Media Partner

WHAT TO EXPECT FOR 2023?

Excellent annual opportunity to learn from case studies, panel discussions and industry data and analysis. Two days of information provides you with everything you need for the year.