Non-Alcoholic Beverage Strategy Conference 2020

Biography:

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Biography: With over 16 years’ experience in various executive positions at Mast-Jägermeister, Marcus Thieme now brings a wealth of experience that fits perfectly with BrewDog's aspirations and ambitious expansion plans. The focus of his responsibilities are to drive growth in key international markets pushing the company forward into strong positions supported by his strategical decisions and strong background in sales and marketing.

Session Details: Bubbling Strong in the Non Alcoholic Beverage Industry – Strategically responding to the consumer of today 12-02-2020, 9:00 am View In Agenda

Biography: Experienced beverage industry game changer with a demonstrated history of working in the wine and spirits industry and an advocate for low and no and mindful drinking. Skilled in Marketing Management, Shopper Marketing, Sales and Marketing, and Fast-Moving Consumer Goods (FMCG).

Session Details: No & Low, the rise of adult beverages 12-02-2020, 2:00 pm Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm View In Agenda

Biography: Harshit specialises in New Product Development and Innovation Management and has developed a strong understanding of the international market.   A leading expert in product line scoping and encompassing strategy and roadmapping for a successful product launch while minimising risk and boosting opportunity.

Session Details: Strategy and Innovation in what Appears to be a Consumer Lead Industry - is it really? 12-02-2020, 5:30 pm View In Agenda

Biography: With more than 13 years of experience working in both high-tech companies and management consulting and having worked in more than 10 countries across Europe, Africa, Middle East, and Latin America, Ivan Tretyakov has specialised in using data insights to advantage when driving profitable revenue growth through strategic decision making processes.

Session Details: Refreshing the World of Water – Revitalising and reviving the H20 industry 12-02-2020, 5:00 pm View In Agenda

Biography: Skilled in Food & Beverage, Alcoholic Beverages, Marketing Strategy, Brand Development, and Event Management.

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Biography: As a globally experienced International Marketing & Sales Director with a strong marketing background and work experience in over 11 countries in Central/East/South Europe and, South America, Claudio has demonstrated his ability to lead teams of international professionals and a renowned lifestyle brand to new levels of success in a highly competitive industry, cutting-edge markets, and dynamic environments. Claudio has a well rounded background in the beverage industry and with an MBA in Marketing and Sales strategy he has helped launch , build , establish and reposition brand's within sales & marketing ambits.

Session Details: Worldwide: Expanding for growth in a worldwide market 12-02-2020, 12:20 pm Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm View In Agenda

Biography: Nathan Clemes started his career with six years in investment banking before launching Unrooted in 2019. Whilst working in the world of finance, he advised many drinks companies and had real insight into the macro consumer trends shaping the future of the consumer goods industries. Having seen the profound impact that health & wellness and premiumisation has had on soft drinks in particular, Nathan was surprised to see the energy drinks category had so far undergone very little innovation. Energy drinks still largely rely on caffeine and sugar, when from a functional perspective, there are reliable, more natural alternatives available. Nathan started to work with food scientist and drinks expert Dr Joshi to research these functional alternatives, and during this time came across the African Baobab fruit. Inspired by its history, plethora of uses & benefits, Nathan launched Unrooted soon after as a way to bring genuinely healthy energy to the UK market, without relying on increasingly taboo ingredients such as caffeine or sugar. Nathan is originally from Canada, but has lived the past 15 years in the UK. He has a BSc in Management from Warwick University and a MSc in Accounting & Finance from King’s College London.

Session Details: Panel Discussion: The Age of Everyday Wellness – is functionality, now as important as flavour? 12-02-2020, 10:00 am Breaking Through the Market by Listening to the Consumer 13-02-2020, 4:30 pm View In Agenda

Biography: Laurence has carved himself a unique position in the stockbroking industry which perfectly combines his innate passion for the drinks world with his diverse investment banking background. He currently leads the European Beverages Equity Research team at Barclays Investment Bank having been recruited from a similar role at Societe Generale, where he worked for three years. In that time, SocGen Beverages rose to be the #2 ranked team in Europe, up from #10 when Laurence joined. Prior to SocGen, Laurence spent six years in the Corporate Finance departments of UBS and Investec where he worked on some of the largest and most innovative transactions in the European and UK markets.At Barclays, Laurence combines his deep financial and analytical experience with his unique knowledge and insights of the drinks industry. He is regularly quoted in drinks industry journals as well as by prominent news providers such as the Financial Times, the Economist and Bloomberg.  

Session Details: Spotlight: Emerging Markets and Growth Opportunities 12-02-2020, 11:20 am View In Agenda

Biography: Pierre Blanchemaison is a digital marketeer with valuable knowledge of the opportunities offered by the digital world. Head of Digital at Nestlé Waters HQ, leading the digital transformation strategy. Currently working with 52 Nestle brands across 41 countries through web strategy, brand building taking a data centric approach, as well as leading in areas such as SEO, content and social media management, analytics and digital innovation.

Session Details: The Digital Revolution and Marketing Equation – Digitally Engaging Today’s Consumers 13-02-2020, 3:00 pm View In Agenda

Biography: An expert in sustainability and packaging, in combination with a strong international industry law background, Joaquim Quoden has dedicated his work to the field of producer responsibility especially with regard to packaging since November 1992. With a senior role in the following organisations; EPR, EXPRA, DSD, Green Dot, PRO EUROPE, Joaquim is knowledgeable in sustainability regulations and packaging advancements.

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Biography: Hans van Bochove, VP Public affairs and Government Relations at Coca Cola is a key opinion leader in the beverage industry, amongst his responsibilities is the company’s packaging and recycling policy. He joined the Coca-Cola system in 1998 serving as Director Public Affairs and Communications in The Netherlands for nine years. From 2007 to 2011, Hans was Director Public Affairs, Communications and CSR at Starbucks Coffee Company for the Europe, Middle-East and Africa region. He then returned to Coca-Cola in his current role and since March 2017 also serves as Chairman of the European Organization for Packaging and Environment (EUROPEN).

Session Details: A Look into the Crystal Ball – the Future of Packaging & Sustainability Strategy in Beverages 13-02-2020, 12:30 pm Panel: The Running Battle to Solve the Packaging & Sustainability Debate in the Beverage Industry 13-02-2020, 2:00 pm View In Agenda

Biography: With more than 20 years experience in the refreshment sector and ex general secretary of Europe Pepsico, Iñigo Madariaga is now driving the growth behind green cola in Spain, the greener beverage alternative. Experienced in the beverage industry, Madariaga believes in the success of a product that offers solutions to consumer concerns, without compromising on flavour.

Session Details: Panel Discussion: The Age of Everyday Wellness – is functionality, now as important as flavour? 12-02-2020, 10:00 am View In Agenda

Biography: Successful Business Development professional with vast experience in innovation, brand and franchise management, key accounts, intrapreneuring, strategic plans, corporate submissions, M&A and sustainability.

Session Details: Global Global: United by Purpose 13-02-2020, 5:30 pm View In Agenda

Biography: Sigrid Bachert has a broad experience in consumer goods & media/entertainment industry with extensive experience across strategic brand management, sales and marketing mix. Having worked across a range of product industries and major brands including premium beverages, premium consumer electronics, national TV-Channel, premium household goods, she has a solid commercial background. Highly knowledgeable with international experience within European and American companies.

Session Details: Creating a Culture of Innovation to Grow your Business 13-02-2020, 12:00 pm View In Agenda

Biography: With more than 14 years of successful design and management experience, Gemma Colao is passionate about creating products that people love and brands that people are inspired by. At OTO, the mission is to help people discover the power of CBD through thoughtful and effective products that easily and enjoyably fit into their daily lives. Creating the world’s finest CBD experience with optimum levels of CBD. Through our unique curation and creation process we source the highest quality essential oils, scents and flavours from around the globe, blending them with pure CBD. Every step of our design process is taken with care, and uncompromising attention to detail.

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Biography: With 18 years working in the bottled water industry and 14 as Secretary General at EFBW, Patricia Fosselard is an expert in this field. With strong expertise in regulatory issues, scientific and technical affairs as well as matters relating to health and the environment, Patricia advocates the interests of bottled water producers, bottlers and companies at a European and international level.

Session Details: The Three Pillars of Sustainability – What does this mean for your business? 13-02-2020, 6:00 pm View In Agenda

Biography: Philip founded Füd. Natural Energy after struggling for years with chronic fatigue due to hereditary blood disorder Sickle Cell. He couldn’t find a healthier energy drink in the mainstream, so he started a journey to create something natural with the added benefits. Dedicated to offering the consumer healthy and clean options, Philip’s product line is successfully growing and responding to the trends in the industry.

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Biography: Senior Executive, expert in international marketing and sales direction functions, developed roles in 5 continents and in 4 different languages. EMBA for IESE (#1 Executive Programs, Financial Times 2019). Responsible for the Global area of Value generation for the Channels (ON&OFF). From the strategic plan design and the evolution of the platforms for each brand in the portfolio up until the implementation in the markets (70 worldwide). Passionate about the marketing of premium products and services and international development and competitive strategy. Experienced both in starting from the envisioning and creation of projects and products up until the materialization and implementation of their correspondent teams, processes and resources.

Session Details: Panel Discussion: Looking at premiumisation in No & Low Adult Beverages – Will its full potential be reached as a mainstream category or a niche category? 12-02-2020, 4:00 pm Innovation in Consumer Experience and Product Design 13-02-2020, 11:00 am View In Agenda

Biography:

Session Details: Digging Deep into Distribution Channel Decisions 12-02-2020, 6:00 pm View In Agenda

Biography: With an university degree in mechanical engineering, Pablo Fiorentini has acquired about 10 years experience in the PET packaging industry. Former resident Account Manager for Brazil and Latin America, he is gaining global responsibilities within the company. Pablo is today SIPA Global Sales Director, Preform Systems & Tooling.

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