Alessandra Canaves

Seasoned marketing leader with over 20 years of experience driving business growth and crafting differentiated client experiences for blue chip financial services businesses across investments, real assets, alternatives and wealth management.

Skilled at leading high-performing marketing teams and executing integrated programs in today’s digital landscape. A creative strategist adept at fostering a culture of innovation, collaboration, and out-of-the-box thinking.

Core competencies include:

  • Alternative investments, covering Real Estate, Infrastructure, Private Equity and Credit. Managing all external communications, brand-building and content development.
  • PR & Marketing strategy and communications planning
  • Digital marketing and optimization
  • Brand strategy and positioning
  • Advertising, agency management and creative development
  • Product marketing
  • Budget management and operations
  • Assembling and leading teams
  • Marketing transformation and change management
  • Leveraging global experience to enhance multinational marketing efforts
  • Fluent Italian, English and B2 French