A background in Media Planning and Strategic Consulting brought Allison to trend prediction using social data at Black Swan Data. Her experience includes working with top CPG clients on global segmentations to optimise portfolio planning, inform brand positioning and guide innovation opportunities to capitalise on key growth spaces.
Allison heads up the Professional Services team at Black Swan Data who partner with Clients using the always-on Trendscope platform to understand the why behind consumer needs, so that brands can prioritise what to focus on now, next and into the future.