Anne Becker-Olins

Renown in the industry for decades, and showing a proven track record of over 200 hotels under her lead, Anne has developed a vast skillset that allows her to connect business & operations,  architecture & engineering, design & art likewise. Having worked on numerous developments across the globe it is fair to say that there are no limits when it comes to quality aspiration and attention to detail throughout the delivery of each individual project. In her current role as Senior Vice President of ACCOR Design & Technical Services Ultra-Luxury, Luxury and Lifestyle brands – EUROPE, she feels privileged to explore cross pollination between lifestyle and ultra-luxury concepts, studying changing guest behaviour and challenging industry norms. Her involvement in brand positioning and visioning is crucial for the success for each of her and her assigned projects together with her passionate team.