Severine Louapre is Brand Protection Coordinator at G-Star RAW. She is responsible for the Brand Protection activities of G-Star RAW worldwide. Her role is to coordinate all operations, online and offline, related to the possible distribution of infringing products. To ensure that she runs an efficient Brand Protection program, she collects relevant data and analyses patterns, routes and trends. Prior to joining G-Star RAW in 2017, Severine worked for the navigation company TomTom. She was then handling the company’s trademark portfolio administration and prosecution, and tackling piracy and counterfeit issues.