Celine Vleer is a creative, visionary thinker with a passion for design and innovation. She played a crucial role in shaping the former Heineken Brewery in Amsterdam from a low-key visitor centre to the world-renowned Heineken Experience it is today.
With her love for storytelling and her ability to connect with consumers from all over the world ensure that each visitor leaves with fond memories and a deeper appreciation for the art of brewing. She has been with Heineken for over 15 years and had several brand design/brand building roles within the company.
Celine holds a bachelor in creative business from the University of Applied science in Amsterdam. She has served Heineken in both Amsterdam and in Singapore.