Brothers Tom & Chris Hannaway founded Infinite Session, an alcohol-free beer brand, in London in 2017. As alcohol drinkers, they were looking for lower-strength beer options that actually tasted like beer they found in their favourite pubs and bars in East London.
Since launching, Infinite Session has sold millions of cans of their flagship IPA beer, in many countries around the world, and won several awards, including in alcoholic beer categories, with their core team of two. Infinite Session has recently launched Brisk, a low calorie & 3.3% ABV Light Lager brand.