A results-oriented brand expert, with over 20 years’ experience across global brands, Jayne has an exceptional record of achievement in the development and implementation of business and brand strategies that have driven significant growth in sales, profitability, market share, and brand awareness.
Since starting her career at Unilever, Jayne has held director level roles at several globally renowned companies including Mars, Diageo and Marks & Spencer. In 2019, Jayne joined Lyre’s Non-Alcoholic Spirits, a fledgling Australian start-up, with an ambition to change the way the world drinks. As Vice President of Marketing, Jayne is responsible for developing and executing the business strategy and marketing plans across Europe and sits on the Global Executive team.
Within 3 years Lyre’s has become the largest independent non-alcoholic drinks brand in the world. Lyre’s currently sells in over 60 countries across multiple channels, with an international workforce of 120 people.
A results-oriented brand expert, with over 20 years’ experience across global brands, Jayne has an exceptional record of achievement in the development and implementation of business and brand strategies that have driven significant growth in sales, profitability, market share, and brand awareness. Since starting her career at Unilever, Jayne has held director level roles at several globally renowned companies including Mars, Diageo and Marks & Spencer. In 2019, Jayne joined Lyre’s Non-Alcoholic Spirits, a fledgling Australian start-up, with an ambition to change the way the world drinks. As Vice President of Marketing, Jayne is responsible for developing and executing the business strategy and marketing plans across Europe and sits on the Global Executive team. Within 3 years Lyre’s has become the largest independent non-alcoholic drinks brand in the world. Lyre’s currently sells in over 60 countries across multiple channels, with an international workforce of 120 people.
