With a background in new product development, pricing and UX design and over 12 years of experience in financial services and payments (American Express, Barclays), Meera has seen how businesses work and what drives them. A desire for creativity and real consumer impact. The experience of creating engaging and meaningful products in a structured way led her to focus on user-centric design. Clients include Handlesbanken, Bank of England, Cabot financial and several others.
