Morten Lee Sørensen

In the fall of 2017, Morten Lee Sørensen, a Danish digital nomad, decided to embark on a journey, a 100-day alcohol-free journey. A few years later that journey had evolved into the mindful drinking company ISH, based in Copenhagen, Denmark. Morten likes to challenge the norm and has done so continuously in his professional career that has evolved mostly around building multinational brands, before the path led him to building his own brand, ISH. Now exporting to over a 20 countries, ISH is on the mission to make mindful drinking easy – something Morten was missing as a mindful drinker.