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William has many years of industry experience, most recently creating award-winning spirits first in Africa and now back in his rural hometown, where he is the co-founder of Alkemy Distillery. Alkemy focuses on food miles and emissions avoidance through innovation, along with promoting UK agriculture and sustainable practices in a way that does not detract from the end product.

Joined Duppy Share in 2017, having previously worked at Tesco, Harris and Hoole and strategy consultancy for hospitality brands including McDonalds, EAT, Premier Inn and Costa Coffee. Read Modern History at Lincoln College, Oxford, and MBA at INSEAD 16J.