James Bagley
Fred Diamond is a Senior Consultant within GlobalData’s Consumer division, specialising in strategy solutions within the FMCG and foodservice industries. Leveraging mixed-methods research, Fred combines qualitative and quantitative inputs relating to market dynamics, brand strategies, macroeconomic trends, and consumer behaviours. His expertise includes competitor analysis, enabling clients to understand their position within the market and make informed strategic decisions.
With five years of dedicated experience at GlobalData, Fred has consistently developed innovative client solutions for numerous leading companies in the food and beverage sectors. Fred’s strategic insights have provided clients with comprehensive, actionable analyses crucial for navigating challenges faced in their respective areas.
Fred has authored and co-authored multiple whitepapers that address key contemporary issues. His work has spanned critical topics such as UK inflation, the impact of China’s Zero Covid policy on supply chains, ESG in Packaging, and the future of sugar in the beverages industry. His most recent whitepaper identified and explained key pieces of EU sustainability legislation coming in 2025 and the years following, such as the EU Deforestation Regulation. It includes an analysis of the potential impact on global consumer markets, product formulation, prices and ‘greenflation,’ as well as geopolitical factors, including the tension between EU members and developing countries and the risk China poses to EU trade.