PANEL DISCUSSION Exploring GenAI for transforming clinical trials from theory to therapy

  • Showcasing a real-world use case that explores the future potential of GenAI in clinical trial operations
  • Optimizing trial efficiency and reducing costs through targeted applications of GenAI
  • Inspiring long-term thinking on the strategic business impact of integrating GenAI into clinical development processes

 

Moderator
Sonnika Lamont, Senior Analyst, GlobalData

 

 

Applying product launch strategy to clinical trials: A reimagined approach to recruitment and retention

  • Competition for patients in clinical trials is fierce, and putting the trial at the front of mind of PIs, site teams, referral networks, and patients is crucial to win in patient engagement​
  • A successful recruitment and retention strategy has to reach target HCPs and patients with accelerated precision through an engagement campaign that starts with an evidence-based point of reference, builds confidence in the trial, delivers a resonating call to action, and evolves as clinical insights start flowing in​
  • A new approach to recruitment and retention takes inspiration from ways of working within Medical and Commercial teams and produces durable outputs that evolve into the essentials of a product launch toolkit, facilitating organizational efficiency

 

From first-in-human to pivotal trials: global pathways for EU biotech

  • Current EU biotech landscape
  • Early Phase (EP) done right: How robust EP FIH, healthy volunteer studies, and patient studies can be the launch pad for EU biotech clinical trial development
  • Global reach, local intelligence: Leveraging strong networks across geographies while working within local regulatory, patient, and site environments with alignment of strategy and operations
  • Late-Phase pull-through advantage and partnering for scale: examples from EU biotech of EP Phase I to Phase II/III programs, minimizing rework and accelerating timelines