Human + Machine: Building an AI Culture in Pharma Data Teams

  • Human governance of AI: principles, boundaries, and a human-in-the-loop model for clinical data decisions
  • Responsible adoption: how to train, measure, and scale without losing traceability (ATR: Audit Trail Review, RBQM: Risk-Based Quality Management, quality, and ethics)
  • Practical architecture: rules + ML + agentic AI for clinical data review—what to automate vs. what to keep human

Gamification in clinical trials: A proven path to better engagement, retention, and data integrity

Consistent patient engagement is vital to clinical trial success, yet dropout and non-compliance remain persistent challenges. This session introduces gamification as a scientifically grounded strategy to boost retention, enhance adherence, and streamline trial execution.

  • Understand the Science: Explore the behavioral and psychological foundations that make gamification a powerful tool for sustaining patient motivation
  • See Real Results: Review real-world case studies where gamification significantly improved retention, compliance, and trial timelines
  • Apply Proven Methods: Learn practical strategies and best practices for integrating gamified elements into clinical trial protocols

Leveraging AI to increase efficiency and reduce workload

  • Overviewing current AI trends to understand technical capabilities
  • Identifying ways AI can improve data management practices to increase efficiency
  • Incorporating AI effectively to minimize clinical trial timelines when managing data