Archives: Agenda

• Nootropics are the New Buzz: How brain-boosting ingredients are creating a white space for brands — and what makes nootropics different from other functional claims.
• Bridging Science & Storytelling: Practical ways to educate consumers on complex ingredients without losing the ritual and fun of the drinking occasion.
• From Ingredient to Icon: What it takes for a mind-enhancing beverage to stand out — formulation, sourcing, regulatory guardrails, and flavor are all part of the brand promise.
• Lessons from Kin: How we’ve navigated brand development, marketing, and community-building around cognitive function — what’s worked and what hasn’t.
• A Wellness Status Symbol: Why the next generation of drinkers sees cognitive wellness as the ultimate luxury — and how that shifts category strategy for innovators and suppliers alike.
• Where We Go Next: Trends and signals: what’s on the horizon for brands ready to push beyond mindful drinking into mind-bending territory.

Senior representative, Kerry

• Mapping out trial budgets to ensure financial feasibility throughout your study
• Securing VC funding through communication and forecasting budgets
• Strategies to avoid overspending by tracking finances during trials

• Utilizing trial budgets to increase efficiency between CROs and Sponsors
• Establishing trial expectations by conveying budget outlines effectively
• Ensuring your trial stays within budget throughout the full timeline